Michaela Hayward

Territory Account Director at Barracuda

United Kingdom

About

Energetic and customer centric leader with over 15 years' experience in the technology industry with an excellent reputation in account management and sales positions across multiple markets and verticals. Significant career achievements include spearheading an MSP acquisition within the last 18 months as well as a proven track record in all aspects of closing direct sales with both enterprise and SME customers, account management, SaaS & product demonstration and direct team management in high pressure environments. I have a passion for working with customers and internal teams to deliver success by closely managing escalations and risk to drive user engagement and ultimately product retention. I also have a strong sales acumen so thrive on identifying revenue opportunities and closing new business, whether that be to existing clients or new logos. I am a great communicator and have excellent customer relationship skills, priding myself on being able to build strong, lasting relationships with colleagues, customers and stakeholders alike.

Experience

  • Territory Account Director at Barracuda
    Jul 2024 - Present · 2 yrs 1 mo

  • Thrive ()
    • Director of Client Success
      Nov 2023 - May 2024 · 7 mos

    • Vice-President of Managed Services (UK)
      Nov 2022 - Nov 2023 · 1 yr 1 mo

  • Custard Technical Services ()
    • Chief Operations and Sales Officer
      Nov 2018 - Nov 2022 · 4 yrs 1 mo

    • Head of Sales and Client Care
      Nov 2016 - Nov 2018 · 2 yrs 1 mo

    • IT Consultant
      Mar 2014 - Nov 2016 · 2 yrs 9 mos

      Custard work with businesses across the UK to integrate security and support solutions creating a more productive, efficient and secure workplace. Custard have identified a huge number of businesses have vulnerable IT infrastructures and our overriding goal to better educate businesses on their security needs.. We are experts in designing comprehensive security architectures and will assist with the installation, maintenance and complete knowledge transfer of the optimal security solutions for your organisation. Our partnership with Barracuda ensures that robust, reliable systems are put in place so that your company never has to worry about potential security vulnerabilities or incidents. Custard also specialise in IT Support for companies that might not have in house expertise and our IT Genius Support team works proactively to prevent IT problems and will respond quickly if problems do occur.

  • Sales Executive at Qube Global Software
    Jul 2013 - Mar 2014 · 9 mos

  • Business Development Manager at Software Europe Ltd
    Feb 2009 - Jul 2013 · 4 yrs 6 mos

    Responsible for SaaS solution sales inclusive of expense solutions, contract management and workflow technology within organisations across the commercial sector with a focus on adding real value to clients payroll, finance, procurement and HR functions to develop new business sales opportunities. Responsibilities included: Identifying, developing & closing new business sales opportunities for SaaS services. Delivering effective sales presentations to potential clients based on a compelling business case for investment and ROI propositions. Writing & co-coordinating the compilation of PQQ & full tender responses. Managing customer accounts and contractual revenue within these accounts Overseeing the development of marketing literature