Michaela Cuscela

Head of Sales EMEA- Distribution

Milan, Lombardy, Italy

About

SALES DIRECTOR | HEAD OF SALES B2B Senior commercial leader with 30 years of international B2B experience in multinational environments. Proven track record in driving revenue growth, building high-performing sales organizations, and defining go-to-market and distribution strategies across EMEA and global markets. Strong combination of strategic sales leadership, channel management expertise, and executive-level customer engagement, with a solid technical background in Chemistry. Experienced in complex, matrix organizations and multicultural teams KEY STRENGTHS • Sales & Commercial Strategy (B2B) • Sales Leadership & Team Development • Distribution & Channel Management • Key Account & Strategic Customer Management • Market Expansion & Business Development • Negotiation & Stakeholder Managemen

Experience

  • Head of Sales- Distribution at DOMO Chemicals
    Sep 2024 - Present · 1 yr 10 mos

    • Lead a pan-European sales team focused on sales via specialized distributors. • Define and execute EMEA commercial and channel strategy. • Drive business growth through new opportunity development and KPI-driven distributor management.

  • allnex (8 yrs 3 mos)
    • Global Sales Leader- Additives Growth Platform
      Jan 2023 - Aug 2024 · 1 yr 8 mos

      • Defined and implemented global distribution strategy for specialty additives. • Led regional distributor managers and coordinated indirect sales teams worldwide. • Optimized channel coverage, performance, and route-to-market models.

    • EMEA Sales Channel Manager
      Jun 2016 - Jan 2024 · 7 yrs 8 mos

      • Full responsibility for EMEA Sales channel strategy across all 4 business units. • Development of sales-to-market strategy and change management for integration of aquired company. • Defined distributors' selection criteria, KPIs, and development plans. • Led sales managers working with distributors and agents across the region. •Global coordination of best practices for channel management.

  • Senior Business Development Manager at Imerys
    Mar 2016 - May 2016 · 3 mos

    Business Development Manager | 2016 • Managed key accounts and distribution network in the Italian market. • Supported commercial integration following company acquisition

  • Sales and Channel Leadership roles -Europe and Emrging markets at Dow Corning
    1999 - 2015 · 16 yrs

    • Sales & Channel Leader Southern Europe – Personal Care & Detergents • Channel Development Manager – Eastern Europe, Turkey & Middle East (Coatings) • Distributor Manager Europe – Personal Care • Key Account Manager Europe – Specialty Chemicals

  • Territory Sales Manager at Dow Performance Silicones
    1995 - 1998 · 3 yrs

    Cosmetic and Medical market- Italy and France