Berlin, Berlin, Germany
An enthusiast for performance marketing with over 14 years of professional, international experience covering London, Miami, Gibraltar, Malta and now Berlin.
+ Email marketing + Affiliate marketing + Direct Co-Op marketing + Lead generation + Media buying + Partner management + Content management + Finance management
- Customer Segmentation - Campaign Strategies - Campaign Planning - Product Management - Email Marketing - AB Testing
Responsible for the UK and Irish Sportsbook My Duties Include: - Responsible for the overall CRM strategy - Responsible for the overall Trading strategy - Overseeing that all marketing campaigns are kept in line with the companies goal - Managing a team of traders - Data Analysts including reports on specific campaigns to include events, odds, bonuses - Customer Segmentation Reports - Working to tight deadlines - Looking after all VIP accounts - Liaising with the company directors on a daily basis - Monitoring and analyzing affiliate partners - Training all new trading staff members - Working very closely with the PR team to ensure any information is delivered as quick as possible
I started working as a day/night trader trading all types of sports from GAA to Horse Racing. During this role i had to produce detailed reports to managers, directors and the CEO. Trading and accepting bets through quick decisions and under pressure. My second role saw me progressing onto a daily role involving only horse racing, this included trading the daily horse racing, maximizing profits through customer management, looking after VIP customers, managing the companies liabilities for retail, telebetting and internet channels. My final role at Ladbrokes was working for the in-play team this included trading the betting in-play on horse racing where no time delays applied this inevitably led to me working in an very pressured environment where there was no room for mistakes and always having to make quick decisions based on my own opinion. Again i had to maximize the profits through customer management and also manage the liabilities. This role also included creating and trading match bets for every race and also compiling spread markets for the winning distances and the favorites indices.