Singapore
A professional with over 15 years semiconductor, electronics manufacturing and sales experience. Likes running, hiking and nature 😊
- Prepare, submit and manage the tender/request for proposal responses to customers for engineering probe systems and test instruments in Asia Pacific region (excluding China & Japan). - Serve as a focal point for customer interactions. - Offering customer various possibilities and solutions within product portfolio. - Preparing presentations and quotations. - Coordinate meetings with internal and external stakeholders. - Following up on pre-sales, post sales, delivery and credit payment matters. - Visit customer sites for sales and service support. - Promoting MPI Manual, Semi-Automatic, Fully Automatic Engineering Probe Stations for Semiconductor Wafer Test & Measurements applications in Device Characterisation, Design Validation, Failure Analysis, High Power, RF & mmW, Wafer Level Reliability, Silicon Photonics etc.
Developing the Contact Probe Business in South East Asia and India. - Develop strategies to win market share. - Maintain and develop business relations with customers. - Planning and reaching annual sales target with Director of International Sales. - Consulting in probe application and technical support to the customer. - Providing customer possibilities and solutions. - Acquisition of new customers and filing contact data. - Providing quotations to the customer and follow-up. - Customer visits and reports. - Participate in exhibitions and other networking events. - Regular reporting on sales figures and activities in the market. - Semiconductor Wafer Level Test, Final Package Test, ICT/FCT Test, RF Test, High Power Test, E-mobility Test, Battery Test, Multimedia Probe Test, Wire Harness, Connector Test and all Electrical Contact Possibilities. Achievement: • Kick-started and grew the Contact Probe business in SEA.
Manage a portfolio of designated accounts across various industries: Semicon, Electronics, Oil & Gas, Marine, Aerospace to maximise sales and drive business growth. Support eChannel transition by providing customer information (e.g element14, iBuy and eProc) - Sell element14 value proposition including all Sales channels - Develop high potential customers as identified and assigned based on high growth opportunities and the potential model - Actively seek opportunities for new business and identify new segment to drive customer acquisition - Qualify and follow up on leads provided by suppliers, marketing and other internal departments. - Leverage supplier relationships in local markets - Retain customer loyalty through accurately communicating value proposition and building client trust/relationship. - Expedite the resolution of customer problems / complaints - Ensure strong, effective market share of the products and services by providing direction and information on the products and applications. - Increase utilisation of Customer Relationship Management (Salesforce) system including achieving a contact strategy and utilise Feedback Management System (FMS). - Make sales calls and presentations. - Participate in trade shows, conventions, sales meetings - Maintain customer records and provide management with reports on the customer needs, problems, interests, market situation, competitive activities and potential for new products/services - Attended training on Tektronix Test & Measurement Equipments. Achievement: • Incremental sales growth between April to Nov 2015 in a reclining economy. • Expanded active customer base and key accounts.
Distributor role in selling various semiconductor assembly equipment’s; Semi to fully automatic dispensing machines, reflow ovens, pick & place machines, advanced re-work machines, UV curing systems, automatic PCB stencil cleaners. - Product ownership of adhesives, abrasive tools - Manage, support and improve sales activities in JB, Penang, Ipoh, Sarawak, Batam & Bintan. - Responsible of lead generation, presentations, proposals, evaluations, quotations, contract negotiation to buy-off. - Support suppliers, overseas salesmen, engineering service team on product evaluation. - Develop sales strategies to grow account. - Organize and participate in Penang Nepcon Exhibition 2013. - Organize and support company running events, Singapore Cancer Run, Yellow Ribbon Prison Run. Achievement: • Successful qualification of adhesive to a HDD maker. • Increased JB equipment sales from ~S$0.3M to over S$1.7M
Promoting, Selling Electro Static Discharge (ESD), Micro Contamination Control, Safety Personal Protection Equipment (PPE) and Biomedical Products. - Hold key accounts in the hard disk and semiconductor industries. - Stock planning and cost-savings to customers. - Improve product lead time. - Provide training to customers, ESD awareness. - Support customers and QA engineers on new product qualification. - Organize and participate in Semicon Singapore trade-show in Singapore. - Develop strategies to penetrate new accounts. Achievements: sales growth of ~4.3% from S$2.29M (FY2007) to S$2.38M (FY2008).
PRODUCT TRANSFER - Part of a team to support prototype transfer from overseas plant in Italy and America to Singapore. - Create new product process flow based on customer requirements. - Support process engineer in recipe creation. - Use semiconductor physics knowledge to troubleshoot and resolve inline issues. PRODUCT OWNERSHIP - Owner of BOSCH, DENSO Automotive products. - Ensure customer products meet yield and defect density. - Parametric failure and low yield investigation. - Responsibility of rejected wafers. - Weekly meetings with QA and customer resident engineer to dispose SBL wafers. TOOL QUALIFICATION - Handle equipment qualification for Wets and Diffusion departments. - Coordinate with process engineers to carry out split request in-line. - Collect Parametric and Electrical test data for comparison and provide final qualification reports. SPC CHAMPION - Inline monitoring of out of control (OOC) lots for BiCMOS products. - Reporting weekly in-line OOC trend, monthly and quarterly parametric SPC reports. - Design new control charts based on device specification. - Investigate low CPK parameters. Failure Analysis. - Implement improvement plans to meet CPK target. Achievement: Improved overall BCDIII parametric parameters CPK 1.67 to 85% and Key parameters to 95% in 2006.