Michael Devine

Product Management Leader | Driving Strategy, Innovation & Delivery Across Web, Mobile & SaaS

York, England, United Kingdom

About

I don’t just manage products. I build solutions that change how people work, solve real-world problems, and deliver measurable results. Over 15+ years at Routeware, I’ve progressed from Data Analyst through to Software Trainer / Training Team Lead, Senior Developer / Development Team Lead, Head of Operations then into Product Manager, leading multi-platform products from first concept to market success for customers across the UK, Europe, North America, and beyond. I’ve delivered web, desktop, mobile, embedded, and in-vehicle applications used daily by thousands of users. Every release I lead is shaped by user research, market insight, and data analysis to ensure it delivers real value. One example: a driver application redesign that cut onboarding time in half and reduced support tickets by 30%, directly improving efficiency for hundreds of operators. I’ve built and scaled high-performing teams, introduced agile delivery frameworks, and brought structure to fast-growth environments without slowing innovation. Tools like JIRA, Confluence, Aha!, and GitHub are part of my everyday workflow, keeping engineers, designers, and stakeholders aligned and focused on the right priorities. Highlights of my work include:  Launching products that expanded global market reach while reducing integration times.  Integrating post-acquisition teams and processes for consistent delivery across multiple regions.  Designing roadmaps that balance customer needs with commercial objectives. With a technical foundation in C# amongst other languages, I speak the language of both engineers and executives, bridging vision with execution. My experience includes delivering in compliance-heavy sectors, giving me the ability to innovate within frameworks like HIPAA without sacrificing speed or quality. I’m driven by opportunities where creativity meets impact, where the product vision is bold, the execution is precise, and the outcomes are meaningful. If you’re looking for a product leader who can unite strategy, delivery, and results, let’s connect.

Experience

  • Product Manager at SoloProtect UK
    Oct 2025 - Present · 9 mos

  • Routeware, Inc. (Full-time · 7 yrs 7 mos)
    • Product Manager
      Jan 2021 - Sep 2025 · 4 yrs 9 mos

      I lead the vision, strategy, and delivery for a portfolio of products that includes web platforms, mobile, desktop and embedded applications, in-vehicle driver tools, and internal integration and IDP systems. My priority is to create products that address real customer challenges while delivering measurable results for the business. I work closely with engineering, UX, operations, and customer success teams to turn market insights and user feedback into clear priorities and successful launches. I oversee multiple agile teams, keeping backlogs refined, sprints on track, and product delivery aligned with both customer needs and company objectives. Notable achievements include delivering releases that improved scalability and reduced integration times, introducing structured feedback loops to guide roadmap decisions, and leading a mobile app redesign that cut onboarding time in half and reduced support tickets by 30 percent. Key skills: Product lifecycle management, Agile and Scrum delivery, roadmap planning, backlog prioritisation, cross-functional leadership, user research, stakeholder engagement, customer experience improvement, SaaS product strategy, mobile application development, desktop app development, embedded app development, data-driven decision-making.

    • Head Of Operations
      Mar 2018 - Jan 2021 · 2 yrs 11 mos

      I was responsible for leading day-to-day operations across development, software support, and field service teams during a period of significant growth and global expansion. My role focused on ensuring operational efficiency, service quality, and scalability while aligning delivery with the company’s strategic goals. I worked with senior leadership to streamline workflows, implement performance metrics, and improve the coordination between teams. I introduced new processes that reduced delays in the development-to-deployment cycle, enhanced service responsiveness, and improved customer satisfaction. A key part of my work involved integrating teams and operational structures after acquisitions, ensuring that systems and service delivery remained consistent across multiple international markets. Key skills: Operational leadership, process optimisation, KPI tracking, cross-functional collaboration, change management, service delivery improvement, team performance management, customer satisfaction enhancement, global operations integration, stakeholder communication.

  • Webaspx (Full-time · 10 yrs 3 mos)
    • Senior Developer
      Jan 2013 - Mar 2020 · 7 yrs 3 mos

      I identified a new market opportunity and led the creation of the company’s second product line from initial concept to a successful launch. This product became a long-term revenue generator, adopted by thousands of users. My responsibilities included designing and coding a scalable solution, specifying hardware requirements for in-vehicle use, and managing ongoing updates to keep the product competitive. I worked closely with third-party installers to ensure smooth deployment and provided training and onboarding for new customers, helping to drive rapid adoption. This role allowed me to combine technical development with customer engagement, ensuring that the product delivered both functionality and real-world value.

    • Development Team Manager
      Jan 2015 - Jan 2018 · 3 yrs 1 mo

      I built and led a growing development team responsible for delivering and maintaining multiple product lines. Starting from a small core group, I expanded the team to ten developers, creating a collaborative environment that supported innovation and consistent delivery. My focus was on recruiting and mentoring talent, introducing development processes that improved code quality, and optimising workflows to increase release speed. I worked closely with customers to understand their needs and incorporated their feedback into product updates and new feature planning. During this time, I managed the delivery of several new product lines and enhancements that strengthened the company’s market position and expanded our reach into new sectors. Key skills: Team leadership, software development management, recruitment and mentoring, agile workflows, product delivery, customer feedback integration, resource planning, release management, cross-functional coordination, market expansion support.

    • Software trainer / training team leader
      Jan 2011 - Jan 2014 · 3 yrs 1 mo

      I delivered technical training to clients as the company transitioned its software from internal use to a commercial product. I designed and delivered tailored training sessions, both onsite and remotely, for groups ranging from small teams to larger audiences. I created and maintained comprehensive training materials, adapting content to meet the needs of different clients and industries. My work ensured that customers were confident in using our software, which helped improve adoption rates and reduce post-implementation support requirements. Key skills: Technical training delivery, instructional content creation, remote and onsite facilitation, client onboarding, customised training programmes, software product knowledge, user adoption support, presentation skills, curriculum development, customer engagement.