United States
You don’t need more content. You need content that moves people. That builds trust. That grows your business. I help brands, creators, and entrepreneurs develop content ecosystems that do exactly that—through strategy, storytelling, and execution that’s designed to stand out. I’m Michael J. Smith, founder of CassClae Creative Studios. I work at the intersection of brand, culture, and content—helping people who have something to say build systems that let them say it clearly, consistently, and with impact. Whether you're launching a product, telling your story, or scaling your platform, I help you connect the dots between content and outcomes. What I Do Content Strategy & Digital Marketing Social Media Growth & Community Building Video Production & Storytelling Event Programming & Content Curation From digital campaigns to branded narratives, I build the strategy and the assets to help you show up, stay consistent, and scale what you’re building. Who I Work With Brands and startups in pop culture, entertainment, or lifestyle Events and conventions that thrive on fandom and experience Creators, podcasters, and influencers ready to grow with intention Entrepreneurs who want content that drives results—not just reach What I Believe Boring content doesn’t just go unnoticed—it costs you opportunities. But content that’s bold, relevant, and built for your audience? That’s how you scale. My job is to help brands show up like creators, and creators think like brands. Because that’s where trust, growth, and opportunity live. What I’m Looking For I’m looking to partner with people and projects ready to take content seriously—not just as a task, but as a strategic advantage. If you’re building something meaningful and want your content to reflect that, let’s talk.
Founder and lead producer at CassClae Creative Studios — a creative content studio that helps brands, creators, and entrepreneurs produce engaging video, podcast, and digital experiences. I specialize in combining storytelling, strategy, and multimedia production to create content that actually connects with audiences and drives growth. Major Duties & Projects: Developed brand storytelling strategies and creative content for small businesses, solopreneurs, and creators Produced and edited over 100 videos, podcasts, and short-form digital content across platforms like YouTube, Substack, TikTok, and LinkedIn Created launch packages and monthly content retainers for clients looking to grow their digital presence and personal brands Built a production workflow using Sony FX cameras, professional audio gear, and remote editing pipelines Consulted creators and businesses on monetization strategies, content planning, and brand positioning Managed all aspects of studio operations, including client onboarding, creative direction, and freelance coordination Currently expanding the studio’s offerings to include original IP — including short films, documentaries, branded series, and editorial video essays under my brands The Rejuvenile and The Business of Play.
As a team leader and Sgt. in the army I served in Baghdad Iraq as a bodyguard for officers.