Mannheim, Baden-Württemberg, Germany
Well-proven marketing professional with many years of experience on the agency side. My team and I are able to support marketing departments and agencies in delivering better ROI in direct marketing and performance marketing. Particular experienced in retail with strong focus on mail order / multichannel-marketing including all relevant disciplines (amongst others sales promotion, incentives, action chains for client activation, reactivation and new customer acquisition, judicial conditions of several european markets, personalisation). Strong insights in many test series serve as an instrument for revenue maximization and venture minimization. Broad experience in conception, offline with profound knowledge in the creative use of print technology in order to increase success and /or to reduce costs. Competence in online media, especially in connecting online with offline media to integrated multichannel campaigns. Committed to brand communication. Inter-branch background for valuable analogy circuits.