Michael Rothschild

Vice President of Product Marketing

New York City Metropolitan Area

About

Senior marketing executive with 25+ years of experience building, scaling, and repositioning enterprise technology companies across cybersecurity, infrastructure, and SaaS. Proven leader in category creation, ARR acceleration, and global go-to-market execution, from high-growth startups to multi-billion-dollar enterprises. Track record of scaling revenue from $100M to $400M ARR, leading multi-product portfolios, integrating acquisitions, and building world-class teams that align product innovation to commercial outcomes. Trusted executive partner to CEOs, Boards, Product, and Sales leadership.

Experience

  • Vice President Product Marketing at Dragos, Inc.
    Apr 2026 - Present · 4 mos

    • Lead product marketing, enablement, and strategic initiatives for Dragos platform, intelligence and services. • Turn complex industrial cybersecurity challenges into clear customer value and business outcomes. •  Drive product positioning, messaging, launches, and sales enablement across the business. • Align product, sales, threat intelligence, and leadership teams to strengthen customer trust and market growth.

  • Vice President Product Marketing at Armis
    Nov 2023 - Apr 2026 · 2 yrs 6 mos

    • Built and scaled the global Product Marketing organization, defining charter and talent strategy. • Supported company growth from $100M to $425M ARR through category leadership and differentiated positioning. In April 2026, ServiceNow purchased Armis for $7.75B. • Led product marketing strategy for three acquisitions, unifying messaging and enabling cross-functional integration. • Drove vertical expansion strategies across various sectors, enabling new buying centers and revenue motions.

  • Vice President of Product Marketing at HYPR | The Passwordless Company™
    Mar 2022 - Nov 2023 · 1 yr 9 mos

    • Repositioned HYPR from passwordless authentication to Identity Assurance, enhancing market perception. • Drove 50% year-over-year revenue growth, with marketing influencing 70% of the total pipeline. • Led a comprehensive corporate rebrand and launched two new product lines, aligning with enterprise buyer needs.

  • Senior Director Of Product Marketing at Tenable
    Mar 2018 - Mar 2022 · 4 yrs 1 mo

    • Led product and solutions marketing for Tenable.ot and the Nessus vulnerability management portfolio post-acquisition of Indegy. (Tenable acquired Indegy which where I first started my journey) • Defined and implemented product marketing operating cadence for releases, launches, messaging, and enablement. • Tripled top-of-funnel demand year-over-year and increased close rates by 10x through enhanced segmentation and sales alignment. • Developed targeted go-to-market strategies for OT, enterprise security, and critical infrastructure markets.

  • Director of Product Marketing at Thales e-Security
    Mar 2015 - Mar 2018 · 3 yrs 1 mo

    • Led the global marketing strategy for encryption and data security solutions across diverse environments. • Developed a modern product marketing practice focused on quarterly initiatives aligned with corporate growth. • Designed and scaled global channel programs post-acquisition, achieving a 390% increase in channel-sourced revenue. • Expanded the partner ecosystem by adding over 180 productive partners, enhancing global market reach. Originally - Senior Product & Alliances Marketing Manager (Vormetric was acquired by Thales)