Greater Barcelona Metropolitan Area
“If you don’t feel passionate about something, don’t do it!” Michael Prüssner has more than 20 years of international experience in business development within the luxury hospitality industry, industrial design & brand development and consultant services. In 2002 he joined the Fuore Design studio founded by Erwin Himmel, ex Director of VW Design Centre Europe, and established long term partnerships with exclusive brands such as Nokia, Aprilia, Alstom, Interlübke, Artemide, LG Electronics and Beneteau. His passion for travel and encounters between like-minded people who are looking for original and authentic experiences inspired him to collaborate with Hospes Hotels, positioning the luxury brand within the international arena. Later he moved on to Design Hotels, responsible to manage the EMEA sales team, developing and launching innovative concepts that reflect the new generation of travellers connecting to the Design Hotel’s brand and consumer community. He is an intuitive and outgoing person with a positive “lets do” attitude, a “mover & shaker” who sees and understands changes in society and how to create business opportunities through new concepts and business models that are sustainable. Curiosity to learn the unknown and creating encounters between people are some of his driving forces. He is the Founder of MUSE by Michael Prussner; a consultancy company specialized in Business & Strategy development and Sales for Luxury & Lifestyle hospitality brands.
Founder of MUSE by Michael Prüssner, a Lifestyle and Hospitality consultancy enterprise, specialized in Business & Strategy development and Sales for Luxury & Lifestyle hospitality brands. Official Clients & Current Projects: ***Capella Hotel Group*** Head of Sales, Europe Capella Hotel Group is a leading hospitality management company specialising in luxury hotels, resorts, and serviced residence. In 2023, Capella Hotels and Resorts was named the #1 Favourite Hotel Brand in the world in Travel + Leisure’s 2023 World’s Best Awards. www.capellahotelgroup.com ***Barracuda Hotel & Villas*** Head of Global Sales A Scandi-chic suites and sumptuous, jungle-fringed villas in Bahia, Brazil. Member of SLH. ww.thebarracuda.com.br ***Dexamenes Seaside Hotel*** Head of Sales A post war winery converted to a 5* boutique hotel on the shores of Peleponese, Greece. Member of Design Hotels. www.dexamenes.com ***Eremito*** Head of Sales A modern sanctuary located in the heart of Umbria. Member of Design Hotels. www.eremito.com ***Grand Forest Metsovo*** Head of Sales A 5* mountain boutique hotel located in the Pindus region in Northern Greece. Member of SLH. www.grand-forest.gr ***Herdade da Malhadinha Nova*** Head of Sales A 5* winery & farmhouse located in Alentejo, Portugal. Member of Relais & Chateaux. www.malhadinhanova.pt ***Nobis Hospitality Group*** Director of Global Sales A Stockholm based family of first class hotels, restaurants, bars and nightclubs, conference and celebration venues. www.nobis.se ***Grand House Algarve*** Head of Sales A five-star boutique hotel including a Member Club and a Beach Club with prime waterfront location in the Rio Guadiana that divides the Algarve from Spain. www.grandhousealgarve.com ***Emotions Travel Community*** Business Development Europe Emotions Travel Community is a revolutionary travel event that arrived to break with the established paradigms in luxury travel tradeshows. www.emotionstravelcommunity.com
Managing the sales team and the sales strategy within my Regions. • Managing the sales team and the sales strategy within EMEA • Plan and execute global sales activities (qualified showcases, client events, key trade fairs) in the regions in line with the sales activities plan • Designing new concepts regarding Travel Trade Fairs and Workshops resulting an increase of participating member hotels with 50% within 18 months • Developing and Launching Design Hotels first Leisure & Lifestyle program worldwide by defining concept and channels – all preferred agencies handpicked by my team and myself. • Establish the sales revenue and cost budget for the regions • Establish new and maintain existing relationships with key leisure and lifestyle agents (e.g. AMEX TLS), corporate accounts, key consortia bookers (AMEX GBT, CWT Europe), as well as other decision-makers in EMEA • Support the global RFP process with 200 Key & Target accounts. • Managing the relationship regarding sales & marketing with the DS member hotels
Hospes Hotels is one of the most unique and successful luxury hotel brands in Europe with eight 5* boutique hotels in Spain and it is a member of Design Hotels and Virtuoso. • Responsible for establishing and positioning the Hospes brand in core markets such as UK, Benelux, Scandinavia, Italy and partly Germany, US & South America. • Strong focus in New Business Development of Key Accounts within my markets by identifying key producers within the segments of Leisure, MICE and Corporate resulting in preferred partnership agreements. • Creating and executing the annual Sales Action Plan through international sales calls & unique key events, trade shows and promotional tours. • Managing marketing affiliations & representations companies such as Design Hotels, Condé Nast Johansens & Virtuoso. • Participating in the annual revenue & rate structure process and contracting. • Creating strategic promotional marketing & sales actions with my Key Partners
PTS is an advertising agency specialised in creative and strategic solutions, consulting clients such as H&M, Med Group and the free newspaper Metro. • Development of a marketing & sales strategy for PTS to enter new market segments. • Creation of new marketing and communication concepts for existing clients.