Michael Petroff

Strategic Partner Manager @ Digi International | Driving Revenue Growth

Fishers, Indiana, United States

About

At DIGI International, I manage and grow large national partners and MSSPs across the North Central US, driving revenue growth through solution selling and strategic planning. My role focuses on leveraging DIGI resources and partner programs to maximize partner profitability while developing strategic plans that include training, marketing, and revenue targets. I've had proven success defining and improving sales strategies, developing alliances, and driving focused growth initiatives. I bring expertise in consultative selling, B2B, and presentation skills, empowering teams to achieve success in multiple verticals. My mission is to build impactful partnerships that drive measurable business outcomes.

Experience

  • Strategic Partner Manager North Central US at Digi International
    Feb 2025 - Present · 1 yr 5 mos

    - Responsible for managing and growing large National partners and MSSP's in North Central US - Drive revenue growth using solution selling and strategic planning. - Leverage Digi resources and partner program to maximize partner profitability. - Develop partner specific strategic plans including training, marketing and revenue targets. - Maintain monthly cadence with all partners to drive best practices and maintain success metrics. - Participate in industry events, conferences and trade shows to build Digi brand and partnerships. - Leverage existing relationships and experience to grow revenue in retail / hospitality vertical.

  • Vice President of Sales at BYOD Inc.
    Feb 2024 - Feb 2025 · 1 yr 1 mo

    BYOD™ creates customizable, easy-to-use digital tools that improve operations, and consolidate tech stacks to improve your bottom line. MABEL™, your virtual assistant, uses your data and transforms it into actionable plans in real time The BYOD™ platform is a fully integrated solution with multiple functions and a fixed monthly cost. No add on licensing, no hidden fees, built for full service restaurants, QSR, C-store, and other service related businesses. Responsibilities include; developing and updating sales strategy, Go to Market strategies including developing alliance and reseller partners. Creating, implementing and delivering marketing and sales tools and resources for internal marketing and sales efforts. Focused on Mid Market and independent owners and operations and limited national and enterprise organizations. For more information; https://byod.ai/ https://www.linkedin.com/company/byod-inc/ #RESTAURANTTECHNOLOGY

  • Director, Retail & Hospitality North Central US at Fortinet
    Sep 2018 - Sep 2023 · 5 yrs 1 mo

    - Help develop and execute growth strategy of $400M+ annual retail business in North America - Execute marketing programs and strategies to drive new revenue into large retail prospects - Provide overlay support to field sales teams including customer presentations and references - Identify and participate in retail industry conferences and organizations - Work alongside Carrier teams to align Retail business strategy with MSSP partners - Create partnerships and strategy for retail Alliance partners such as POS, Card Payment and Carriers

  • Director, Retail Sales at SonicWall
    Jun 2016 - Sep 2018 · 2 yrs 4 mos

    • Stabilize, Manage and grow largest retail customers and strategic partners that represent over $25,000,000 in revenue annually • Determine customer pain points, business at risk and implement strategy to work closer with customer, partner and product management to deliver services and solutions required • Develop Retail Go To Market strategy, Gap analysis, competition and present findings to Executive Team • Engage and develop key strategic partners to drive new Retail opportunities including National / Global partners Dell, CDW and large specialized VARS • Define missing solution requirements and present those findings to Product Management team and Executive teams for development and roadmap • Work closely with marketing to develop assets, online resources and tools for Sonicwall sales and partners to better communicate benefits, competition and overall end to end solution

  • Strategic Accounts Manager - Dell Sonicwall at Dell Technologies
    Aug 2012 - Jun 2016 · 3 yrs 11 mos

    • Manage and grow named large National VARs and (Dell) partners with $1B in overall revenue and national footprint to drive new revenue including those with a retail vertical practice • Responsible for developing key Executive relationships and support for access to all Directors and Sales teams and develop account plans and targets • Worked closely with Dell AEs and Dell Channel teams on specific Dell L-VAR teams and customers to drive new engagements and opportunities – increased revenue 70% Y/Y in Strategic Accounts