Walsall, England, United Kingdom
Senior General Manager with a track record of transforming multi-revenue operations and delivering sustained growth across leisure, retail and logistics environments. Currently leading one of the UK’s flagship premium health, fitness and leisure clubs, accountable for full commercial performance and a large cross-functional team across all departments. I oversee operations spanning fitness, personal training, aquatics, racquets, kids and family programming, food & beverage, events and corporate partnerships — ensuring an exceptional member experience and strong year-on-year EBITDA results. My approach combines strategic thinking with operational precision and a focus on people development. I build empowered, high-performing teams that consistently exceed expectations while optimising profitability, standards and culture. With a background in multi-site retail and large-scale logistics operations before transitioning into the leisure industry, I bring broad commercial insight, data-led decision making and Lean Six Sigma-based process improvement to every role. Passionate about leadership, continuous improvement and customer experience innovation — and currently developing my Spanish language skills toward a future international opportunity.
Invited to lead a premium, spa-focused health and leisure club within a leading luxury brand, accountable for full P&L ownership, commercial performance, operational excellence and strategic people leadership across all departments. Oversee multi-revenue operations including fitness, personal training, aquatics, racquets, spa & wellbeing, kids and family programming, food & beverage, events and corporate partnerships. Entrusted with leading a recently upgraded spa-retreat environment, ensuring elevated member experience standards, commercial return on capital investment and strong EBITDA delivery. Drive profitability, service excellence and member satisfaction through high-performance culture, data-led decision making and continuous operational improvement. Lead and develop a senior leadership team, building internal talent pipelines and delivering sustainable performance growth.
Appointed to lead within a premium health, fitness and leisure club within a leading luxury brand, accountable for full commercial performance, operational standards and people leadership across all departments. Responsible for multi-revenue operations spanning fitness, personal training, aquatics, racquets, kids and family programming, food & beverage, events and corporate partnerships. Focused on driving profitability, service excellence and member experience through strong culture, data-led decision making and continuous improvement. Introduced new commercial initiatives and leadership practices that strengthened financial performance, colleague engagement and overall operational consistency across the club.
Joined TJX to broaden operational experience within a high-volume distribution environment, developing insight into large-scale logistics, the movement of goods and efficiency improvement. Managed multi-shift operations supporting national store fulfilment, with responsibility for workforce planning, safety and day-to-day performance coordination across several teams. Gained valuable exposure to end-to-end supply chain operations and data-driven efficiency models before being approached to take up a General Manager opportunity with David Lloyd Clubs.
Directed full operational and commercial performance across large-format sites, leading multi-department teams and driving growth through service, efficiency and innovation. Took multi-site responsibility for launching new concession formats within partner retailers, managing integration, staffing and performance delivery across locations. Led the rollout of a new in-store home-delivery service to meet post-Covid demand, improving fulfilment speed and customer convenience while maintaining profitability and compliance. Delivered strong sales and margin improvement through people development, operational discipline and a focus on exceptional customer experience.
Led one of the brand’s highest-performing large-format stores, accountable for all aspects of site operations, commercial delivery, compliance and team performance. Achieved strong sales growth through operational discipline, people development and process improvement. Recognised for creating an engaged, high-performing culture and delivering consistent service excellence. Progressed to a broader multi-site remit following sustained results and leadership impact.
Invited to return to B&Q to lead a high-performing large-format store following prior success in multi-site operations. Accountable for full P&L delivery, people development and operational standards within a complex, multi-department environment. Focused on stabilising performance post-transition, building leadership capability and driving renewed commercial growth. Delivered improvements in service quality, profitability and colleague engagement that contributed to subsequent career progression within the business.