Seattle, Washington, United States
Results-driven Sales Executive with over 15 years of experience in the outdoor industry, specializing in North American market expansion, revenue growth, and strategic partnerships. Proven track record of building and leading high-performance sales teams, implementing innovative sales strategies, and achieving significant market share increases. Adept at fostering strong relationships with key accounts and leveraging market insights to drive business success.
As a member of the Executive Team reporting directly to the CEO, I hold accountability for all worldwide wholesale channels, strategic accounts, and sales activities at Turtle Fur. In this role, I direct the Sales, Sales Operations, and Customer Service departments. My leadership focuses on managing functional budgets, utilizing data analytics to identify new markets, and building high-performance internal and independent sales representative teams rooted in a culture of accountability and environmental stewardship.
Lead the North American sales team, overseeing all sales operations, strategy development, and execution. Achieved minimum 10% increase in annual sales revenue, surpassing targets and driving significant market growth. Developed and implemented innovative sales strategies, including key account management and channel expansion, resulting in increased market share. Fostered strong relationships with key accounts, enhancing customer loyalty and satisfaction. Analyzed market trends and competitor activities to identify new business opportunities and optimize sales strategies. Collaborated with marketing, product development, and supply chain teams to align sales efforts with company goals and ensure product availability and timely deliveries. Conducted regular performance reviews, coaching, and training for the sales team, enhancing their skills and driving overall productivity.
Managed a team of sales representatives, driving a 20% increase in sales revenue over 4 years. Developed and executed sales strategies to penetrate new markets and increase product visibility. Established and maintained strong relationships with key accounts, resulting in long-term contracts and repeat business. Conducted market research and competitive analysis to stay ahead of industry trends and adjust sales tactics accordingly. Provided regular sales forecasts and performance reports to senior management.
National Sales Manager focusing on the marketing, product development and sales of product to deliver the best customer experience. Built long lasting key account relationships to drive growth in the outdoor sports personal lighting market.
Sales Rep for: Outdoor Research, OluKai, Cascade Designs and Native Eyewear