Michael Martin

Partnerships & Sales Executive | Strategic Business Planner

Los Angeles Metropolitan Area

About

Dynamic Sales and Partnerships Leader with 20 years of experience driving multi-million-dollar revenue growth in enterprise SaaS markets. Expert in forging strategic partnerships and scaling global operations from inception, while building high-performing teams that align stakeholder goals. Recognized for creative leadership and the ability to excel in ambiguous markets, consistently delivering sustainable growth for world-class organizations. Seeking to accelerate impact in enterprise sales and strategic alliances.

Experience

  • NA Strategic Partnerships at Udemy
    Dec 2025 - Present · 7 mos

  • Co-Founder at PipeBell Fitness
    Dec 2023 - Present · 2 yrs 7 mos

    PipeBell is a revolutionary modular fitness system made from high-quality galvanized steel pipes with quick-connect fittings. The system transforms between multiple exercise configurations in seconds, allowing you to perform hundreds of strength training movements with one compact kit that replaces an entire gym's worth of equipment. Kickstarter launching Summer 2025!

  • Member at Partnership Leaders
    2022 - Present · 4 yrs 6 mos

  • Senior Director, Channel and Alliance Partners at Orderful
    Oct 2024 - Mar 2025 · 6 mos

    Orderful provides a cloud-based EDI platform that simplifies and accelerates the process of trading business data with supply chain partners through a single API integration. Forged strategic partnerships with top-tier GSIs (Accenture, EY, Genpact, Infosys), expanding Orderful’s EDI platform ecosystem and driving multimillion-dollar revenue growth across supply chain, manufacturing, and logistics sectors. Grew GSI partner network X in Q1, developing scalable alliance frameworks and joint GTM strategies that increased partner-driven revenue by XX% through high-impact, large-scale implementations. Pioneered collaborative use-case workshops to streamline partner onboarding, reducing integration timelines by 40% and enhancing client adoption for Orderful’s cloud-based EDI solutions. Designed partner enablement tools, including sales playbooks and a partner portal, boosting operational efficiency and increasing GSI-generated leads by 80% through optimized workflows. Led technical training programs for GSI teams, equipping partners with deep EDI expertise, accelerating project onboarding by 25%, and strengthening strategic alignment across the partner ecosystem.

  • Senior Director, Channel Sales and Partnerships at Litify
    Aug 2022 - Apr 2024 · 1 yr 9 mos

    Litify’s mission is to transform the corporate legal and law firm industry by improving business outcomes with the most flexible, secure legal operating platform built on the Salesforce platform. Created and implemented a 30-60-90 Day Roadmap for partnership ecosystem development in a startup environment from scratch, which has generated over $XXM in revenue and surpassed targets by XXX%. Independently oversee the creation, improvement, and implementation of a strategic plan, which has grown the company’s partner base by 200% within 6 months, resulting in over $XM in new revenue. Demonstrate expertise in the creation and execution of partnership collaboration programs by introducing a 360-integrated approach that ensures high-quality legal management of high-profile clients. Source, negotiate, and build new business to closure with leading global system integrators and consultancies, such as Deloitte, Infosys, Consilio, TCS, Kroll and CGI. Develop hybrid teaming structures for scaling implementation with new solution partners and use project service revenue opportunities to onboard and incentivize large consultancies, leading to 8X increase in partner sourced referrals. Increase collaboration among internal teams and external partners through the creation of a partner certification and sales enablement programs. Created a partner operations dashboard and business health metric infrastructure using Salesforce to track the success of partner referrals and give more visibility to the executive team.