Michael Martin

Product Marketing Manager at GE Appliances, a Haier company

Louisville, Kentucky, United States

About

Experience

  • GE Appliances, a Haier company (5 yrs)
    • Product Marketing Manager- Small Appliances
      Aug 2025 - Present · 11 mos

    • Senior Area Sales Manager
      Jan 2024 - Jul 2025 · 1 yr 7 mos

      • Managed diverse sales territory including independent, regional, and national retail accounts. • Partnered with buyers on line reviews, promotional strategies, and new product launches to exceed sales targets. • Developed and executed tailored account plans to strengthen brand positioning and drive sales growth across GE Appliances House of Brands.

    • Direct Area Sales Manager
      Jul 2021 - Jan 2024 · 2 yrs 7 mos

      • Managed independent retail accounts across KY, TN, OK, AR, and TX. • Partnered with store owners and sales teams to drive promotional and merchandising strategies, implement effective training programs, and streamline distribution. • Identified new business opportunities and expanded territory into developing markets.

  • Retail Sales Representative at The Hershey Company
    May 2018 - Jun 2021 · 3 yrs 2 mos

    • Managed grocery retail accounts in the Louisville, KY market. • Partnered with key decision makers to sell in seasonal programming and implement promotional execution strategies. • Built strong relationships with all levels of management and aligned business goals and objectives to meet and exceed sales targets.

  • Marketing Intern at Oasis Solutions
    Aug 2017 - Apr 2018 · 9 mos

    • Helped with marketing efforts selling computer software to local businesses. • Worked with Sage, Netsuite, Salesforce, Adaptive Insights, Biznet, SugarCRM, Act-on and a variety of other software.