Michael Martin

EVP & GM, Sales & Membership Services at Teleflora

Los Angeles, California, United States

About

True executive level experience, currently serving as EVP & GM of Sales & Membership Services for Teleflora and member of the 5 person Executive Team (with COO, CFO, CTO) reporting to the President of Teleflora and accountable to our owners. 20 years of post MBA management & leadership experience delivering results in operations, sales, finance, strategy and general management across a wide range of industries including agriculture, small business retail, floral, ecommerce and energy. Deep background leading sales and service organizations based on a philosophy of ‘having a complete understanding the business’ with a consistent and dependable focus on adding revenue, reducing costs and delivering on an aggressive but realistic plan. Firm believer in a data driven, analytics approach to managing the business coupled with optimizing talented people and an aggressive but smart approach to driving results.

Experience

  • Teleflora (18 yrs 5 mos)
    • EVP & GM, Sales and Membership Services
      Feb 2013 - Present · 13 yrs 5 mos

      Significant GM and P&L experience managing business performance, revenue, costs, operating strategy and sales & service organizations for multiple business units ranging from $millions to tens of $millions in EBITDA. Includes full accountability for strategy, planning, budgeting, cost management, revenue generation, operational execution, personnel, reporting & analysis for ~20 business units. Currently responsible for a team of ~200 including field sales, inside sales, technology sales, customer service, sales operations, sales analytics, product operations, Canada and Australia operations and Teleflor International (global floral network). Teleflor International, Board of Directors (2013-Current)

    • Managing Director, Teleflora & Petals Florist Network - Australia/New Zealand
      Mar 2011 - Feb 2013 · 2 yrs

      Managing Director, responsible for Teleflora's florist and consumer direct operations in Australia, New Zealand and the UK. Petals Florist Network was acquired by Teleflora USA in March 2011. As the initial expat Managing Director & GM based in Australia, was tasked with acquisition integration, execution of post-merger operating strategy and full P&L accountability.

    • Director of Sales Operations
      Feb 2008 - Apr 2011 · 3 yrs 3 mos

      Strategy, analytics & execution resposibility for Teleflora sales teams including product & services prioritization, territory & compensation structure, membership acquisition & retention, gross margin & penetration targets and events.

  • Director, Marketplace & Fresh Flowers at FTD
    Jul 2004 - Oct 2007 · 3 yrs 4 mos

  • Director, Sales Administration at Teleflora
    Aug 2001 - Mar 2004 · 2 yrs 8 mos

  • Strategy Consultant at The Wonderful Company
    Jan 2000 - Aug 2001 · 1 yr 8 mos