London, England, United Kingdom
I am an accomplished insight professional, passionate about helping businesses to drive strategy grounded in consumer insight. My focus is on building trusted-advisor relationships with senior clients, consulting with them on brand strategy, informed by consumer insight and data. Strategy typically focuses on category growth-vision, opportunity scoping, brand positioning, portfolio strategy and innovation. As an input to consulting, I specialise particularly in segmentation and demand spaces, and multivariate data analysis. Strategy is developed and embedded through collaborative workshops with senior cross-functional client teams, which I am highly experienced in designing and running. I am also a proficient qualitative moderator. My diverse experience spans a range of sectors, with expertise in international research, alcoholic beverages, fmcg, personal care, and household goods. In running my own business, I have shared responsibility with one partner for client relationships and business development, generating company revenue of £1-1.4m. I am known for my warm and engaging manner, and enjoy leading teams, building close client-relationships, and developing mutually-rewarding relationships with partner agencies and suppliers.
Forge is an impact-driven growth consultancy for transformative times. We create tomorrow’s value, today. Powered by: Human Brilliance - The leadership, experience and judgement to solve the hardest problems. And the persuasion to make it stick. Intelligent Data - Proprietary data, behavioural science and live signals. We don’t just tell you what’s happened, we tell you what to do next. Integrated Technology - Bespoke AI tools, rapid prototyping and live dashboards built around your business. Technology baked in, not bolted-on. Applied Creativity - Creative problem solving, compelling storytelling and a global network of creative talent. Ideas that move people to act. We help the world’s most successful brands realise growth through: Bold Futures: Inspiring visions of the future that are impossible to ignore Dynamic Demand: Live, quantified mapping of evolving future demand Growth Strategy: Visionary blueprints for category, portfolio and brand growth Innovation Engine: Irresistable products, services and experiences that solve real problems Embedded Activation: Capability, tools and internal campaigns that drive execution Forge Create Tomorrow’s Value, Today
• Client development: leading the relationship with C-suite marketing and insight stakeholders, extending client tenure and driving spend • New business generation, leading contract negotiations with client procurement teams and suppliers • Hands-on project lead from start to finish: securing briefs, pitching, project design, analysis and strategy-development • Key accounts: Heineken, Friesland Campina, Church & Dwight, SodaStream, Essity, Thornton & Ross, Waitrose • One of two partners with ownership of P&L for the business, turnover ~£1m-1.4m • Profile raising for the business via blogs, social media • Day-to-day operational responsibility including HR, resource management, cashflow, payroll, GDPR, website etc
• Led a cross-functional team of approximately 15 employees – communications, pastoral, resource planning • Head of Quant Research – resource planning, methods development • Europe lead for segmentation offer-development global team • Client insight lead with profit targets on PepsiCo, Shell Retail, Nestle, HP, Wrigley, amongst others