Cairo, Egypt
Marketing Manager | Strategic Marketing & Sales Leadership | Pharmaceutical & Medical Devices "I am a healthcare leader driven by the intersection of strategic marketing and human development. With over 15 years of experience managing billion-EGP business units and iconic pharmaceutical brands, I specialize in turning market challenges into sustainable growth. My approach combines data-driven strategy—using frameworks like SOSTAC® and PMP—with a deep commitment to people. As a certified trainer and counselor, I believe that the strongest business results come from empowered, high-performing teams. Whether I am launching cutting-edge cardiovascular therapies or leading national medical consensuses, my goal remains the same: to improve patient outcomes while mentoring the leaders of tomorrow My expertise spans the full product lifecycle—from clinical positioning in Diabetes, Hypertension, and Cardiology to executing aggressive sales strategies that capture market share. With a foundation in Pharmaceutical Sciences from Cairo University and a Marketing Diploma from AUC, I combine technical precision with commercial agility. Core Competencies: P&L Management: Driving sustainable revenue growth and operational efficiency. Cross-Functional Leadership: Leading high-performing sales and marketing teams toward unified KPIs. Market Strategy: Launching innovative therapies in Venous Disease and Chronic Care. Stakeholder Engagement: Building lasting partnerships with key opinion leaders and healthcare institutions. Let’s connect to discuss the future of Life Sciences and healthcare innovation.
Head of Marketing Team Cardiometabolic Business Unit, Egypt Cluster overseeing the Cardiometabolic portfolio, including Oral Antidiabetics (OADs), Insulin, and Cardiovascular brands. I lead a high-performing marketing team to drive brand growth through data-driven A&P management, lifecycle strategies, and cross-functional excellence in a highly competitive therapeutic landscape. Key Responsibilities & Achievements: • Portfolio Strategy & Execution: Spearhead the end-to-end marketing strategy for a diverse cardiometabolic portfolio, ensuring alignment between global vision and local market needs. • Team Leadership: Lead and mentor a dedicated team of brand managers and marketing leads, fostering a culture of innovation, clinical expertise, and commercial agility. • A&P Management: Full accountability for the Advertising & Promotion (A&P) budget, optimizing resource allocation across traditional and digital channels to maximize ROI and Share of Voice (SOV). • Omnichannel Engagement: Designed and deployed integrated omnichannel campaigns targeting HCPs and patients, bridging the gap between clinical data and patient outcomes. • Stakeholder Collaboration: Partner closely with Sales, Medical Affairs, and Market Access to ensure seamless product launches and sustained market penetration. • Market Analysis: Utilize deep market insights and competitive intelligence to pivot strategies in the rapidly evolving diabetes and cardiology sectors. · Commercial Excellence: Full P&L mindset, from budget allocation to market share expansion.
Full P&L ownership: revenue, margin, OPEX, profit, cash flow Define and execute BU strategy to deliver sustainable growth Lead portfolio, brand, and innovation agenda across categories Own go-to-market excellence across HCPs, pharmacy, modern trade, and e-commerce Drive pricing, promotion, and trade optimization to maximize ROI Accelerate omnichannel and digital growth with data-driven decisions Ensure supply, availability, and operational execution excellence Build and lead high-performing teams with strong ownership culture Ensure governance, compliance, and risk management Single point of accountability for BU performance with GM/CEO Through Managing 2 Business Units across 6 specialties (Card, Diab, IM, Gyn, Derma & GIT) helping patients in different therapeutic areas.
Cardiology Business Unit Working with the cardiology marketing team to manage the cardiology portfolio (PROCORALAN, VASTAREL MR & COSIMPREL)
Hypertension & Venous Disease Business Unit Working with the HTN marketing team to manage the HTN portfolio (TRIPLIXAM - COVERAM - COSIMPREL) & Venous disease portfolio (DAFLON 500 - DAFLON 1000) Omnichannel and digital campaigns
Hypertension Franchise Working with the HTN marketing team to manage all the HTN portfolio (TRIPLIXAM - COVERAM - COVERSYL PLUS - NATRIXAM - VIACORAM - COSIMPREL) Launched COSIMPREL Was responsible for the marketing development assignment for the people who have the marketing as career aspiration
Ethicon Endo surgery Responsibile for the health insurance accounts Full management
part time