Michael Kugler

Serial Entrepreneur and Expert in Brand and Culture Activation | Founder of STAN and ARTWALK | Advisory Board Member of FINLIUM

Germany

About

As Founder & CEO of STAN, I’ve spent the past decade shaping a company built for the post-advertising era — where audiences choose what matters, culture moves faster than media, and only fandom cuts through. I believe creativity becomes powerful when it creates belonging — when people don’t just watch, but take part. That’s why we design strategies, campaigns, and experiences that people want to be part of; work that moves culture and delivers measurable impact. Through the STAN METHODOLOGY™, my focus lies in turning cultural insight into business growth and societal relevance. I see culture as an operating system — and creativity as the tool to reprogram it. Alongside my role at STAN, I invest in ventures like MissionOM and TheArtwalk and serve on the Advisory Board of FINLIUM — all driven by the same belief: that culture is built, not bought.

Experience

  • Mitglied des Beirats at FINLIUM
    May 2022 - Present · 4 yrs 2 mos

  • CEO & Founder at STAN GROUP
    2010 - Present · 16 yrs 6 mos

    http://www.stan-studios.com

  • Founder at IACYA
    Sep 2020 - Present · 5 yrs 10 mos

  • Founder at The Artwalk GbR
    Jan 2018 - Present · 8 yrs 6 mos

    Die Veranstaltungsreihe, initiiert von Duška Drljaca und Michael Kugler, hat das Konzept in lebendigen Ausstellungsformaten etablierte Künstler und junge Talente zu präsentieren und zu fördern. Wir entwickeln zeitgemäße und authentische Erlebnis Bühnen durch außergewöhnliche Konzepte und Kooperationen. Immer in Bewegung schaffen wir ein Avantgarde-Erlebnis, für den Kunstliebhaber und die Freunde des Artwalk.