London, England, United Kingdom
Experienced Online Merchandiser/Category Manager with a demonstrated history of working in the internet industry. Skilled in fitting together the spokes of ecommerce - Search Engine Optimization (SEO), Customer Relationship Management (CRM), PPC, Digital Marketing, Social Marketing to decrease customer friction and drive conversion and top line growth.
Senior Ecommerce Manager, Game, Basingstoke ~ July 17 – Nov 17 Deliver a roadmap to a best in class ecommerce experience Responsibilities: • Define business requirements and develop a roadmap of website architecture improvements to taxonomy, navigation, catalogue and master data to improve customer journey. • Deliver the business objectives of revenue and margin through improved conversion and user experience metrics • Translate the customer requirements to IT technical, online design and core UX development teams • Lead, coach and develop the team to become online merchants focused on customer experience Key achievements • Delivered business requirements and development roadmap for master data, content and catalogue management
Electronics Category Manager, eBay, London ~ July 15 – July 17 Plan and execute Quarterly Campaigns: Responsibilities: • Translate organizational strategy into campaign strategy and budget and execute to meet goals - GMV (Gross Merchandising Volume), traffic, conversion, bounce rate, exit rate and catalogue engagement • Plan and source catalogue inventory in consultation with Seller Growth team in respect of pricing, range and promo opportunities. Feed back recommendations based on measured results. • Own digital marketing activities, onsite promotional assets, traffic plan, UX and campaign messaging, social media, affiliates, PPC, email marketing and PR • Monitor market trends, industry benchmarks and innovations in technology and provide relevant insights Key achievements: • Grew campaign iGMV (incremental GMV) at 25pts more than growth of Electronics Vertical through testing and integration with the seller chain • Took the lead in the roll-out and testing of 150k SEO optimized pages
• Manage paid search account using Google Adwords for Elsevier UK online book store
Ecommerce Manager, Ricoh Europe, London ~ September 14 – July 15 Manage the rollout of the eCommerce programme across EMEA: Responsibilities: • Interpret and define strategic goals to deliver a coherent ecommerce strategy and manage the rollout and adoption of the ecommerce channel across EMEA on Oracle Commerce (ATG) • Influence stakeholders in Product Category, Marketing and Merchandising teams, working with global counterparts and product marketing teams to build competencies and skills • Present executive view of online channel adoption and growth to Senior stakeholders • Define project milestones, strategic goals and success measures • Own and manage vendor relationships Key achievements: • Delivered eProcurement Ecommerce Portal to two globally managed accounts • Delivered phase one of SMB ecommerce program to Ricoh Poland