Álvaro Obregón, Mexico City, Mexico
Experienced GM/Country Director and VP in Sales, Customer Marketing, Strategy, Operations & end to end NPD Innovation with a demonstrated track record of delivering outstanding results and building high performing and talented teams. Skilled in Strategy, Commercial and Marketing Management, Business Planning, Strategy, Execution, Negotiation, Customer Marketing, and Senior Exec Management. Strong and highly inspirational professional with a MA Joint Honours in Spanish Literature & Political Philosophy from the University of Aberdeen.
Diageo Mexico | Enero 2019 - momento actual | 1 año y 2 meses Leader of the Commercial team for Diageo Mexico, responsible for full delivery of P&Land short/mid/long term commercial strategy and execution. Manage and develop team of +200 employees 7 Direct reports: - Modern Trade Channel Director - WHS Channel Director - Customer Marketing Director (Shopper, Category, Innovation, E-commerce, Commercial planning and activation on & off & Commercial Capabilities) - NRM Commercial Standards Lead - Sales Operations team with +4000 called on outlets - Head of On trade with +3250 called on outlets. - Route to Consumer Lead
Leader of a >100 employees and a further +200 outsourced personnel. Directly responsible for the commercial strategy and investment for Diageo Mexico. Specifically responsible for: - Ecommerce strategy and execution - All commercial planning, investment and activation across both the on trade and off trade channels - Shopper marketing strategies and execution of permanent and time bound activities in all channels - The commercialization of all Diageo Mexico's Innovations and new product development nationally - Responsible for the execution of all commercial activities at the point of sales, leading a team of +300 managers, executives and merchandisers - Responsible for the development of the spirits category currently holding more than 10 category captaincies, including Walmart, Soriana and Chedraui. - Responsible for developing and executing an advantaged Route to Consumer nationally for Diageo Mexico.