Sewickley, Pennsylvania, United States
I’m a Marketing Cloud developer who specialized in marketing automation and API integration.
Maintained ongoing relationships with 5-10 concurrent clients executing a wide range of projects and development responsibilities. Have experience working directly with major organizations in a wide range of fields, and subcontracting through various consulting agencies and Salesforce partners. Examples of projects completed include: marketing automation, dynamic email template development, customer data migration, landing page development, customer journeys, Marketing Cloud Connect integration, SMS integrations, large scale data management, lead capture and processing, marketing analytics, and third party integrations into Marketing Cloud & Salesforce CRM.
Technical touchpoint for all E-Commerce marketing operations. Oversaw technical aspects of email and app marketing, including automation, testing, segmentation and customer data management. Helped lead company’s CRM migration from Oracle Responsys to Salesforce Marketing Cloud. Architected and managed the development of all automated CRM marketing strategies, and customer data structures within Salesforce Marketing Cloud. Leveraged customer data to create and manage propensity and retention based audience segments. Managed small development team in creating: dynamic/personalized email and app templates, fully automated customer retention campaigns, and personalized customer experiences. As a member of the CCPA steering committee, lead efforts to create automated processes to comply with new CCPA regulations on customer data and privacy. Worked closely with E-Commerce IT product team to build systems to interface E-Commerce platform with CRM.