Erichshof, Lower Saxony, Germany
Over 20 years of experience in branding, advertising, experiential marketing, and visual storytelling. I believe that creativity isn’t just about generating ideas—it’s about transforming them into impactful experiences that leave a lasting impression. My expertise spans art direction, campaign design, digital activations, and live events, giving me a well-rounded perspective on crafting visually compelling content that strengthens brand engagement. My passion for professional photography adds another layer to visual storytelling, helping to build strong and cohesive brand identities. I thrive in collaborative creative environments, inspiring new ideas, and exploring innovative ways to deliver messages effectively. Always staying ahead of industry trends, I ensure that every project carries a distinctive artistic touch that enhances brand presence and sets it apart from the market.
Senior Art Director | Brand Activation | Live Events • Conceptualizing and developing creative KV (Key Visual) concepts for brand activations and live experiences. • Leading branding, campaign visuals, and event design, ensuring alignment with brand strategies. • Managing key visuals, digital activations, and 3D design for major global brands. • Collaborating with multidisciplinary teams to create seamless event experiences. Key Projects • BMW X4 International Media Event in Spartanburg, USA • BYD ATTO3 Dynamic Launch Event • BMW iX and i4 at Munich Airport • BMW MINI - MIAMI, USA • Airbus • Kia Cee’d Launch in München • DSV Global Transport and Logistics • BMW Group Classic at Concorso d’Eleganza • OLB Bank 150th Jubiläum • Hyundai Driving Experience • Mercedes-Benz • Melitta Deutschland
• Created and executed multi-channel advertising campaigns across print, digital, and experiential platforms. • Led brand activations, promotional events, and marketing strategies for high-profile clients. • Managed art direction, execution, and production of branding and advertising materials. • Directed photo shoots and creative production to ensure brand consistency and impact. Key Projects • 5th Anniversary Event for Etisalat Egypt • Summer activation for Mobinil Egypt • Novartis Anniversary Events • Brand activation for Coca-Cola • Brand activation for Schwarzkopf • Coke Studio activation • Activations for Nestlé and other brands
• Developed creative strategies, branding concepts, and campaign executions for major brands. • Directed TV commercials, print, and digital advertising, ensuring creative excellence. • Led a team of designers, copywriters, and producers to create cohesive brand stories. Key Projects • TV Ads for: Amira Ghee, Kiriazi Products, OXI, Sunny Oil, Golden Mix Ghee, Rivoly Soap, Nour Oil, Vatika Hair Oil • Radio Ads for: LinkdotNet, Mitsubishi, Otlob.com
• Designed and executed advertising and branding campaigns for top clients in various industries. • Provided art direction for campaigns, ensuring consistency across all brand touchpoints. • Created visual identities, media assets, and print/digital materials for marketing campaigns. Key Projects • Pepsi and 7Up • EgyptAir • Rooya Company • Mohamed El Sagheer Group • FIFA U-20 World Cup (2009)
• Led the in-house creative team, developing branding and promotional materials for multiple industries. • Designed print, outdoor, and digital campaigns for major real estate and hospitality brands. • Provided art direction for food & beverage marketing, enhancing visual storytelling. Key Projects • Porto Marina • Porto Golf Marina • Porto Sokhna • Tropicana Company • Chili's Restaurant chain • Carino’s Restaurant • Studio Misr Restaurant • Halaket El Samak Restaurant • Alain LeNôtre Restaurant • Nile City