San Jose, California, United States
I lead corporate marketing and communications at moments when companies are evolving and the story matters as much as the strategy. My focus is helping executive teams define who they are, where they’re going, and how that direction shows up consistently—for investors, customers, employees, and partners. I’ve spent my career in complex, technical markets—IT infrastructure, cybersecurity, AI, hybrid cloud—where credibility is earned through precision, not hype. My strength is creating a clear narrative and an operating rhythm around it, so decisions move faster, teams stay aligned, and fewer issues surface late. I’ve built and led global teams that combine strategic rigor with disciplined execution. I’m comfortable rolling up my sleeves when needed, but my real value is in setting the structure—message architecture, executive cadence, and ownership models—that allows teams to scale without dependence on me. In partnership with executive teams, my goal is simple: reduce friction, sharpen focus, and make sure communications actively support how the business runs—not just how it sounds.
Lead corporate marketing and communications at Gigamon, positioning the company as the leader in deep observability and expanding brand presence across hybrid cloud markets. Oversee corporate messaging and positioning, ensuring alignment across executive, customer-facing, and internal communications to deliver a consistent and compelling narrative. Manage a high-performing team across public and analyst relations, customer advocacy, digital strategy, and brand management. Drive integrated campaigns that elevate awareness, accelerate demand, and strengthen market leadership—including the “Hair on Fire” brand campaign, recognized with a 2025 Bronze Telly Award in the Business-to-Business category. Direct the strategy and execution of the global sales kickoff and large-scale corporate trade shows. The 2024 SKO earned both a 2025 Event Marketer Experience Design Award and a Hermes Platinum Award for Excellence in Event Marketing—highlighting the creative and strategic impact of these flagship experiences.
Led corporate communications for Aruba, a Hewlett Packard Enterprise company, following the acquisition of Silver Peak. Oversaw a high-impact team driving public relations, industry analyst relations, market intelligence, and customer advocacy programs. Orchestrated the integration of Silver Peak communications into the Aruba and HPE brand architecture—ensuring consistent messaging, internal alignment, and a unified market presence. Focused on amplifying Aruba’s leadership in networking and edge technologies through strategic narrative development, executive visibility, and cross-functional collaboration across global teams.
Led global corporate marketing and communications for Silver Peak, a leading innovator in SD-WAN and WAN edge technologies. Directed brand strategy and messaging to position the company as the go-to solution for transforming wide-area networking. Developed and launched a bold, highly successful campaign featuring the disruptive character Wayne McFarkus—challenging industry norms and accelerating market share growth. Worked closely with executive leadership to reimagine the WAN category, driving narrative development and go-to-market alignment that supported the rollout of the groundbreaking Unity EdgeConnect WAN edge solution. Played a key role in securing Gartner Magic Quadrant Leader recognition, ultimately contributing to the acquisition of Silver Peak by Aruba, a Hewlett Packard Enterprise company, in 2020.
Responsible for leading a team of corporate marketing leaders across corporate communications, social marketing, marketing communications, brand, web marketing and global integrated marketing campaigns. Working in partnership with executive management to effectively position the Nimble brand and company as the leader in predictive flash storage solutions. Led a global re-branding and corporate identity initiative to establish the Nimble Storage brand in the enterprise. Delivered the company's first global integrated marketing campaign, The Adaptive Flash Challenge, garnering some 2,500 leads, $26M in opportunity value and $5M in incremental closed/won revenue in the first two quarters of execution. Shifting the company's messaging and value proposition from technology speeds and feeds to how the company's solutions address key business challenges resulting in greater responsiveness and agility for its more than 7,500 customers worldwide.
Responsible for leading worldwide integrated marketing for the HP Enterprise Group encompassing servers, storage, networking and services. Leading a team of 8 senior marketing directors and an extended team of 75 in the design, development and delivery of an optimized mix of global demand generation programs and campaigns along with sales enablement tools and resources. Responsibilities also include arming sales and partners with timely competitive intelligence. Working hand-in-hand with marketing and business leadership in the development of compelling, relevant and differentiated messaging and value propositions designed to align HP's server, storage, networking technologies and services under the Company's vision and strategy for the Converged Infrastructure.