New York City Metropolitan Area
Founder of OMG Variety LLC, a New York–based advisory firm operating at the intersection of creative real estate strategy, experiential partnerships, and mixed-use cultural development. The firm works with landlords, global brands, experiential operators, and cultural institutions to reposition complex assets, structure long-term partnerships, and transform overlooked opportunities into enduring destinations. OMG specializes in bridging vision and execution — aligning economic structure with cultural relevance to create sustainable, high-impact projects across fashion, food & beverage, live entertainment, and experiential environments.
OMG Variety LLC advises landlords, developers, experiential brands, and cultural operators on site selection, positioning strategy, partnership structure, and long-term activation. Recent work includes facilitating the long-term flagship placement of Lux Entertainment’s Balloon Museum at the Tin Building (Seaport), as well as advising on mixed-use cultural and food & beverage activations across New York and beyond.
1) Consultant to develop Chelsea Market 2002-2005 under Irwin Cohen and 2006-2017 under Jamestown Properties; 1a) friendly but active consultant to Jamestown for Industry City, BKLYN, Ponce City Market, Falchi LIC, Ghirardelli SF, IDB Boston; 2) helped create and open the Tippler (cocktail bar, opened 2011) in the basement of Chelsea Market; 3) re-branded the beloved Ronnybrook Farm Dairy into Creamline (burger/shake/beer bar; opened 2016 x 2 locations) ; 4) opened El Original TXMX in Hell's Kitchen (opened 2015); 5) helped create Bar Gonzo cocktails and tapas on the cabana-veranda @ Cassa Times Square (opening soon 2018); 6) helped create and develop Chelsea Music Hall, winter 2018 6) permanent, albeit rare member (as of 2015) of Brooklyn, TX based band, The Defibulators.