Germany
I partner with senior consumer products executives to make bold strategic choices, shape transformation agendas and drive performance improvement. With deep experience in growth acceleration and large-scale transformation, I repeatedly helped generate profitable growth within a matrixed multi-category organizations across Developed and Emerging markets by challenging assumptions, offering innovative business solutions, and focusing teams on what matters most. A consumer-centric leader with deep Marketing and Commercial experience and a strong operational mindset, I lead by influence and collaboration with senior stakeholders to define strategic direction and mobilize organizations to turn ambition into traction.
Leading multi-year transformation programs in EMEA in close collaboration with senior executives and local management teams to accelerate or restore profitable growth in most challenged markets and categories with integrated portfolio transformation, revenue growth management, route-to-market, productivity, and capability building initiatives.
Led Commercial transformation of PepsiCo German business across the full category portfolio by boosting net revenue realization with end-to-end revenue mgmt. initiatives, deploying integrated customer acceleration plans, and transforming route-to-market model to turnaround P&L performance and re-gain market share.
Led regional Commercial Strategy development and annual planning cycle for PepsiCo in Europe across all Sales Channels and Commercial Capabilities, co-developed multiple Commercial playbooks for market deployment and acted as Chief-of-Staff for SVP Commercial Europe.
Multiple roles in Russia and Switzerland, latest Senior Manager in Zurich. Led consulting teams on 20+ engagements partnering with Consumer Products, Retail and Private Equity executives to drive high-stakes strategic, organizational and investment decisions. Contributed to intellectual property development in consumer products, led commercial client initiatives, mentored junior consultants, served as recruiting lead & professional standards manager in Zurich.
Developed go-to-market strategy for a new consumer fire protection product.
Co-founder and business development director of a wholesale and retail company. Set up and run co-owned company to reach €1M sales after 10 months.
Led brand marketing and business development for Bosch DIY power tools brand in CIS countries incl. P&L ownership. Doubled brands´ revenue in 4 years with retailer-specific growth plans and a new distributor model to unlock whitespace with regional chains reaching 15% share of business in 6 months. Increased profit margin by 7 %-points achieving positive EBIT margin first time since brand launch - by accelerating margin-accretive SKUs, eliminating ROI-dilutive marketing spend, and optimizing trade spend for key retailers.