Barcelona, Catalonia, Spain
Music Industry Professional with 20 years of experience.
Artist's roster: Alison Cotton / Antonina Nowacka (solo) & with Sofie Birch / BITOI / Brìghde Chaimbeul / Jrpjej / Juli Deák / Jung Jaeil / Magic Tuber Stringband / Meral Polat / SANAM / Sandy Chamoun / SCIONS / Trá Pháidín / OKI / Pharaoh Overlord
• Led the full sales cycle for the biggest Moscow music festival Bol’, including creative ideation for experiential, content and media based integrations • Led the 360 advertising campaign to extend Hennessy brand across genZ and millennial audiences in 4 different markets: from presenting, budgeting, planning, contracting to implementation and deployment • Developed concepts, strategies, and participatory models between artists and brands such as Tic Tac, Adidas, Samsung, Tencent Games, Coca-Cola, JBL • Arranged more over 10 events a year for Universal Music local artists as a part of their marketing campaigns to promote new releases and music videos • Successfully sold the NFT collection on Rarible to promote the new music video Mujuice (UM artist) • Onboarded over 1500 guests and reached above 2m media views for the Noize MCs (UM artist) NFT exhibition
• Managed multiple brad partnerships concurrently for the major local music festivals Afisha Picnic and Bol' with brands such as YouTube Music, Levi's, Megafon (largest local telecom), Tinkoff (largest local bank), Rendez-Vous (shoe retailer), Wolfs Brewery (beer), etc • Developed digital campaigns for Lego, Durex, JBL, Tic Tac, etc • Teamed up with colleagues and led a workshop for more than 20 well-known brand employees to define brand strategy in music territory
• Arranged more than 350 music and entertainment events with 1000-5300 guests • Signed deals with partners and sponsors including Jameson, Beefeater, Jack Daniel's, Levi's, Volvo, Bacardi, Beluga, Martini, Heineken, Monki, Marlboro and Parliament, Bud, etc. • Developed unique stage design, visual concepts, decorations, various modifications of stage construction, original lighting solutions • Obtained a license to broadcast matches from FIFA and arranged more than 27 events during the FIFA World Cup • Arranged events with Sun Ra Arkestra, Arcade Fire, Actress & London Contemporary Orchestra, Hailu Mergia, Kamaal Williams, Austra, Anna Meredith, Soichi Terada, Kelis, Jessy Lanza, La Sera, Doug Hream Blunt, Kilo Kish, The Juan Maclean, Washed Out, Kelela, Solange, etc,