Dietramszell, Bavaria, Germany
I am a CEO and entrepreneur focused on building and scaling modern food & beverage platforms across franchise, ghost kitchen, and multi-brand ecosystems. Over the past 10+ years, I have founded and scaled businesses from zero to multi-location and franchise systems, with full responsibility for P&L, operations, brand development, and growth strategy. My core focus is not individual restaurants – but systems that scale restaurants. I specialize in building platform-based F&B models, where multiple brands, channels, and operating formats are integrated into one scalable structure. This includes take-away-first concepts, virtual brands, centralized operations, and data-driven controlling systems. I have led the development of: Multi-unit and franchise businesses from scratch Ghost kitchen and delivery-first platforms Multi-brand ecosystems with centralized operations Strategic partnerships and joint ventures with industry-leading groups End-to-end operational transformations and scaling models At the core of my work is a strong focus on: unit economics, operational scalability, and sustainable profitability under real-world market pressure. I combine entrepreneurial execution with structured operational thinking – building businesses that are not only creative, but repeatable, scalable, and investable. Today, I am focused on leading or building the next generation of F&B platforms at scale.
Founded and scaled a multi-unit fast-casual F&B brand from scratch, originating from a university diploma thesis (final grade: 1.3) Launched first store in Munich near Technical University of Munich with initial capital of €57.5k, developing full end-to-end business model including recipes, operations, marketing, and sales Achieved early financial turnaround, reaching profitability within the first year of operations Expanded into second location in Munich city center within 9 months, establishing repeatable unit economics and operational standards Built and optimized supply chain, outsourced production, and logistics infrastructure, enabling scalable multi-location operations Expanded network to 4 owned locations (including shopping mall site and first regional expansion to Rosenheim), validating scalable logistics and operational consistency Transitioned brand into a franchise model (first franchise launched 2020), enabling external growth and partner-led expansion Continuously managed P&L, pricing strategy, and cost optimization (COGS focus), adapting dynamically to external shocks (e.g. COVID-19, geopolitical inflation impacts) to protect franchise profitability