Michael Forsyth

Marketing Director & Potato Chip Connoisseur

Greater Toronto Area, Canada

About

Passionate and experienced CPG Marketing Manager in the food & beverages industry. Highly collaborative and skilled in Leadership, Communication, Teamwork and Event Management. Proudly hold an Honours Bachelor of Commerce focused in Marketing from the DeGroote School of Business at McMaster University.

Experience

  • PepsiCo (12 yrs)
    • Marketing Director
      Apr 2024 - Present · 2 yrs 4 mos

    • Senior Marketing Manager
      Jan 2022 - Apr 2024 · 2 yrs 4 mos

    • Marketing Manager, Natural Snacks
      Sep 2019 - Jan 2022 · 2 yrs 5 mos

  • Canada's Next Top Ad Exec (1 yr 5 mos)
    • Co-Chair
      Apr 2013 - Mar 2014 · 1 yr

      Directly managed a team of 16 individuals to strategize, plan and execute all aspects of the nation-wide marketing / advertising case competition

    • Project Director
      Nov 2012 - Apr 2013 · 6 mos

      Assisted in the logistical planning of campus visits in order to promote the competition and surpass previous registrant amounts

  • Assistant Marketing Manager Coop at PepsiCo Canada
    May 2013 - Aug 2013 · 4 mos

    Brand management position for Quaker Foods' Ready-To-Eat (RTE) Cereal Developed a three-year strategy plan for the direction of Quaker RTE Monthly sales analysis to identify key drivers of the business

  • Marketing and Communications Officer at DeGroote Impact
    Sep 2012 - Apr 2013 · 8 mos

    Delegated and oversaw all promotional and sponsorship tasks

  • VP Advertising at Free the Children at McMaster
    Sep 2012 - Apr 2013 · 8 mos