Vancouver, British Columbia, Canada
Currently, I serve as Sales & Business Development Director at Saladmaster, where I lead strategic growth initiatives across multiple markets - Canada, Mexico, France, Taiwan, and China. My work sits at the intersection of commercial strategy, operational execution, and leadership development—driving sustainable revenue while building resilient, high-performance teams. Throughout my career, I have been trusted with complex growth mandates: • Launching and scaling new markets • Strengthening underperforming sales organizations • Designing go-to-market strategies that balance speed with durability • Navigating operational constraints, supply chain pressure, and margin sensitivity • Aligning independent sales networks with enterprise-level standards What differentiates my approach is practical leadership. I combine strategic thinking with hands-on execution, ensuring plans translate into results—not just presentations. I am deeply focused on systems, accountability, and people development, because long-term growth is built through structure and leadership, not short-term wins. Core Expertise • Market Entry & Expansion Strategy • Revenue Growth & Commercial Operations • Sales Leadership & Talent Development • Partner & Distributor Network Optimization • Performance Management & Scalability • Cross-Border & Multi-Market Operations I am energized by environments that demand clarity, decisiveness, and ownership. I work best with organizations that value execution excellence, strong culture, and disciplined growth. Always open to meaningful conversations with senior leaders, founders, and operators who are building something substantial—and want to do it the right way.
- Lead all aspects of the Canadian business unit, driving top and bottom line performance across a national network of independent dealers and distributors. - Own the P&L, set the strategic direction, and translate corporate vision into market-specific execution. - Responsible for developing and delivering a rolling 3-year strategic business plan alongside annual operating plans, ensuring alignment between growth targets, resource allocation, and market conditions. -Build and execute a market activation calendar that sequences product launches, promotional campaigns, dealer incentive programs, and training events to maximize field momentum and revenue generation throughout the year. - Champion a culture of high performance through structured leadership development - Build succession depth and elevate team capability as a core competitive advantage. Serve as the primary relationship owner for dealer partnerships across Canada, ensuring accountability to performance standards while fostering long-term loyalty and growth. - Represent the brand with authenticity and authority in all market-facing contexts. Drive operational excellence and cross-functional collaboration with global headquarters. Translate data into decisions and hold the organization to clear KPIs across recruitment, productivity, retention, and revenue. -A results-first leader who combines strategic thinking with hands-on field execution — and who builds the teams and systems that sustain growth beyond any single cycle.
Lead the Canadian business with enterprise-level accountability for revenue growth, organizational scale, leadership pipeline, and market expansion across a national footprint. • Delivered sustained year-over-year revenue growth, including 18% growth in 2022, while building a scalable commercial foundation • Built and institutionalized a national commercial operating model, improving productivity, onboarding effectiveness, and sales velocity • Designed and executed a leadership and succession strategy, resulting in 155% YOY growth in management and leadership roles • Elevated the customer experience strategy, strengthening retention, lifetime value, and brand trust • Drove strategic growth through market entry initiatives, product and service launches, partnerships, and brand development.
• Delivered effective instruction and facilitated student learning and evaluation across assigned courses • Developed course curriculum, lectures, presentations, and instructional materials aligned to academic standards • Supported students in identifying and achieving academic and professional goals through guidance and mentorship • Adapted teaching methods to diverse learning styles and class formats • Instruction areas included Business disciplines and Health/Nutrition
• Designed and delivered student-centric curriculum using a constructivist teaching approach across lecture and presentation-based formats • Developed course materials, projects, assessments, and learning resources through applied research and instructional design • Taught diverse cohorts and class sizes, adapting delivery to different learning styles and academic needs • Focused on student engagement and success, continuously refining teaching methods to improve outcomes • Instruction areas included Marketing (Social Media & E-commerce), Business Administration, Business Communications, and Business Computing
• Led national Sales, Marketing, and Operations across Canada and the U.S., with leadership responsibility for 140+ sales professionals • Drove 50%+ sales growth in 2017 by strengthening sales structure, incentives, training, and talent development • Built and scaled the marketing function, delivering integrated online/offline campaigns and the fastest-growing digital lead channels (Google, Facebook, email) • Oversaw operations, logistics, inventory controls, and HR for office and warehouse teams, ensuring cost efficiency and service reliability • Elevated customer experience and loyalty through service strategy, performance reporting, and cross-functional alignment