Michael McDonald

Digital & Growth Marketer (Arts & Entertainment)

Edinburgh, Scotland, United Kingdom

About

Sharing my enthusiasm for music with the digital world.

Experience

  • Digital Marketing Manager at Edinburgh International Book Festival
    Mar 2023 - Present · 3 yrs 5 mos

  • Music Writer at Self Employed
    Apr 2013 - Present · 13 yrs 4 mos

    Music writer, blogger and digital media manager.

  • Growth Marketing Lead at Universal Production Music US
    Aug 2021 - Aug 2022 · 1 yr 1 mo

  • Digital Media Specialist at FirstCom Music
    Oct 2015 - Aug 2021 · 5 yrs 11 mos

    Digitally evangelizing about only the very best production music and resources for film, TV, radio, new media, and the broadcast industries.

  • Open Ear Music ()
    • Head of Content
      Oct 2014 - Oct 2015 · 1 yr 1 mo

      Bringing together my Music Database role with my Social Media role under one title, I gained additional responsibility for content creation for external projects such as the Big Big Sing and Glasgow UNESCO City of Music Radio.

    • Music Database Manager
      Oct 2013 - Oct 2014 · 1 yr 1 mo

    • Social Media Manager
      May 2013 - Oct 2014 · 1 yr 6 mos