Greater Chicago Area
- Lead content creation efforts, combining photography and storytelling to enhance brand presence. - Develop visually compelling content for various marketing channels, ensuring consistency and engagement. - Collaborate with cross-functional teams to align content strategy with overall marketing objectives. - Manage photography projects from conceptualization to execution, maintaining brand identity and quality standards.
- Strategize and execute comprehensive marketing and communication initiatives to strengthen brand positioning. - Oversee marketing team, providing guidance and fostering a collaborative work environment. - Develop and implement marketing campaigns to drive brand awareness and customer acquisition. - Manage external communication channels, including social media and website content. - Analyze market trends and consumer behavior to optimize marketing strategies and maximize ROI.
- Crafted and executed marketing strategies to establish brand presence in the higher education digital media arts sector. - Led website optimization efforts, resulting in an 11% year-over-year increase in organic traffic. - Orchestrated paid media campaigns, including landing page development and keyword optimization, driving enrollments growth. - Managed email nurture campaigns utilizing CRM tools to enhance user experience and reduce costs. - Established KPI tracking systems and trained social media team to amplify brand awareness by 10% month-over-month.
Development of online marketing strategy specializing in conversion and brand awareness through video production.