Stuttgart Region
Visionary Retail Executive | Driving Transformation & Growth I am a senior-level executive with extensive experience in international retail and e-commerce, known for delivering high-impact transformation, innovation, and sustainable business growth. My focus lies on building agile organizations, enabling data- and AI-driven processes, and leading high-performing teams to success. Key expertise: • Digital & Omnichannel Transformation • Scalable e-commerce strategy (B2B & B2C) • AI-driven services (PIM, CRM, Forecasting, Retail Media) • International Procurement & Supply Chain Optimization • Cross-functional leadership & cultural change Currently, I am leading the Non-Food & DIY division at MARKANT Deutschland GmbH, with strategic responsibility for the company’s digital innovation and the AI subsidiary Retail.ai. I believe in purpose-driven leadership, customer-centric innovation, and measurable results.
Key Responsibilities & Achievements: • Full strategic ownership of Non-Food & DIY sectors (B2B & B2C) • Managed 2,500+ supplier and 100+ retail partner relationships • Spearheaded digital services: PIM, Price Monitoring, Order Forecasting, E-Invoicing • Oversaw Retail.ai – the AI subsidiary focused on retail innovation • Led and developed a high-performing team of 13 professionals • Drove international growth strategy and cross-functional collaboration
Key Responsibilities & Achievements: • End-to-end responsibility for eCommerce and Customer Care operations • Introduced agile ways of working with OKR and JIRA across teams • Led a successful restructuring project with significant efficiency gains • Consolidated Customer Care functions and improved customer satisfaction (NPS) • Established a new CRM approach with personalized, data-driven segmentation • Developed a profitable Retail Media unit in collaboration with strategic partners • Optimized the marketplace model to improve contribution margins • Launched a custom-built eCommerce platform with numerous agile-developed features • Strengthened omnichannel integration, including in-store digital services • Collaborated closely with cross-departmental stakeholders (Marketing, Logistics, Legal, etc.)
Key Responsibilities & Achievements: • Full responsibility for eCommerce operations including Customer Care, CRM, Digital Marketing, and Logistics • Led major restructuring project with measurable improvements in performance and cost efficiency • Successfully transitioned Customer Care to offshore partners with improved service quality • Implemented data-driven improvements in CRM, product assortment, and supply chain workflows • Developed cross-departmental reporting structures and KPIs • Enhanced user experience and conversion rate through targeted frontend optimizations • Oversaw backend development in close collaboration with central IT teams
Beratung der Geschäftsleitung bei der Weiterentwicklung der Lawoon AG