Michael Draxler

Content Strategist & Digital Specialist 💡

Los Angeles Metropolitan Area

About

I am a results-driven digital strategist and creative powerhouse with dedicated experience scaling and managing online campaigns, elevating brand presence, executing social media projects, developing messaging, analyzing complex data, and delivering high-impact content across various platforms and communication channels. I have worked extensively with third-party applications and seamlessly navigate online spaces as a digital native with a strong passion for emerging technologies. My startup background, with only 10 employees, also quickly broadened my adaptability and leadership responsibilities.

Experience

  • Writer at Verblio
    Jul 2019 - Present · 7 yrs 1 mo

    • Ghostwrites high-performing content across diverse industries with polish and precision. • Adapts tone and style to maximize audience traffic and retains 100% client satisfaction from submissions.

  • Editor at AMPP: Association for Materials Protection and Performance
    May 2024 - Sep 2024 · 5 mos

    • Owned monthly editorial strategy and lead generation for a national B2B publication and website while shaping content and copy across email, social, print, digital, and multimedia formats.
 • Partnered with dozens of subject-matter experts to identify technical articles from outside contributors.
 • Developed vital content in other outlets, including newsletters, podcast episodes, videos, and webcasts.
 • Led 10+ freelance writers and assisted with assignments, research, sources, drafts, and topics.
 • Collaborated alongside the graphics department to produce 99% precision in design and print layouts.
 • Ensured consistency, clarity, and strict accuracy standards are met under tight, 30-day deadlines.

  • Content and Community Manager at Halftime Sports
    Sep 2020 - May 2022 · 1 yr 9 mos

    • Grew and maintained an online community from under 100 to 30,000+ users through strategic acquisition, targeted outreach, and lifecycle activation, achieving a 4.9+ star App Store rating with 500+ reviews in under 18 months, while spending $0 on paid marketing.
 • Assembled all external copy, edited product UX/UI, and implemented automated software to 3x growth marketing output and reach 10% download conversion rates.
 • Directed daily operations for branded social media across platforms while incorporating SEO keywords and responding within 24 hours to verified influencers and potential affiliates with over 1 million followers.
 • Recorded hundreds of user feedback and suggestions, including immediate assistance in troubleshooting.
• Constructed CRM campaigns, tracked user data, and routinely moderated activity to establish stability.
 • Engaged cross-functionally to roll out and teach users new features each quarter, including a web editor, live audio/game chats, direct messaging, weekly trivia, and game picks.
 • Managed over 50+ weekly hours of podcast content and 100+ posts from paid creators and ran integrated campaigns that increased user interactions and community participation by an average of 40%.

  • Writer at Valnet
    Mar 2020 - Sep 2020 · 7 mos

    • Delivered top-ranking SMO and SEO-focused entertainment articles and stories using WordPress.
 • Balanced creativity and speed under pressure, writing click-worthy content aligned with daily viewership goals.

  • Film Submission Judge at Blackbird Film Festival
    Aug 2019 - Dec 2019 · 5 mos

    • Screened over 200 indie films and selected top submissions through active, small-group discussions. • Contributed to programming decisions and validated artistic quality for prestigious festival lineup.