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- Mainly responsible for sales, content and promotions within the Amazon sales channels. Markets covered: Germany, USA, Canada, France, United Kingdom, Spain, Italy - Control and optimization of workflows between the relevant departments, including Marketing, Content, Sales and Amazon Vendor Managers - Implementation, evaluation and optimization of promotions, including: Lightning Deals, Deal of the Day, Best Deals and seasonal events such as Prime Day, Cyber Week or Gamescom Week - Monitoring of stock levels and order forecasting as well as corresponding order management - Negotiations of purchase prices and bulk orders - Reporting and monitoring of Amazon KPIs, in particular sell-in and sell-out figures, as well as continuous derivation of actions to increase performance - Holistic organization of all product launches on Amazon - Ongoing content optimization, especially keyword optimization for titles and descriptions as well as conversion optimization through product images, videos, text content and A+ content - Managing Amazon Vine to generate reviews - Coordination with online marketing regarding the alignment of paid advertising measures on Amazon, in particular to optimize the advertising of promotions and increasing CTR & CVR through improved content - Additionally: Management of further Etail Channels in Germany such as OTTO, Alternate and Notebooksbilliger.
Retail Marketing / POS Design - Development and design of POS systems for the European retail market - Direct cooperation with major retail partners such as Media Markt, Saturn, Dixons, Box and Harrods Support of the Sales Country Manager - Create and maintain sales materials - Assisting country managers during the implementation of sales campaigns Taking care of German Etailer - Control of content, inventory, sell-in / sell-out results - Planning, evaluation and ongoing optimisation of sales events and promotions Social Media Instagram - Creating and maintaining the official ROCCAT Instagram channel - Creating, uploading and maintaining content - Arranging cooperations with industry-related channels
- Responsible for PR & Influencer activities in Benelux - Establishing and maintaining press contacts - Planning of product tests and raffles in print and online media - Preparing press releases for product launches - Control of article drafts of the press - Management of influencer marketing campaigns