Baltimore, Maryland, United States
E-Commerce & Digital Growth | CRO & Customer Journey Expert | Passionate About Sustainability (and dogs) And, yes... ChatGPT wrote that
Owns daily eComm operations across all üsnacks portfolio brands Owns Offer Testing roadmap for $500m+ / yr CPG business Pre-acquisition team member
Led new slide-out cart integration, driving increases in sitewide CVR - and AOV via programmatic upsells Built SKU-level product hierarchy to enable deeper merchandise reporting Reported directly to the company President; managed 2 direct reports Integrated REDO returns, converting a manual cost center into a zero-cost, self-serve experience Delivered all initiatives within a 6-month tenure ⌛️
Reported directly to the CMO; led a team of 3 direct reports Contributed to total revenue growth from ~ $90M to ~ $160M Managed the web product roadmap across 5 international Shopify storefronts Drove cross-functional go-to-market execution across product, creative, and dev to support high-growth initiatives and a robust launch calendar
As an outdoor enthusiast, I have a deep love for gear. At Busted Wallet, I'm able to access and review the latest offerings from the industry's top producers. Check out some of my favorite reviews below: