Denmark
€185M revenue – 300+ stores – 20+ markets – Built from the ground up. For 20+ years, I've taken premium consumer and retail businesses into new markets, transformed underperforming units, and scaled what works – across DTC, wholesale, B2B, digital, and omnichannel. I'm currently Interim CEO at ASK Scandinavia, a premium lifestyle scale-up, where I'm building the international go-to-market infrastructure across DTC, digital, and wholesale, alongside the governance, FP&A, margin and EBITDA discipline needed to support fundraising and accelerate sustainable growth. Before that, a year of C-suite advisory work: commercial due diligence on a €400M+ lifestyle brand acquisition (2,000+ FTEs and global distribution), and guiding a 150-store premium retailer through a full DTC and footprint redesign. At ECCO, I held full P&L ownership across multiple markets and leadership roles. As GM for Benelux & UK/Ireland, I delivered 20%+ YoY growth for three straight years, led the acquisition and integration of 37 franchise stores, and built omnichannel operations across 93 stores and 400+ wholesale accounts. As Retail Director Europe, I grew a 100-store estate to 300+ locations across 21 markets – a 79% revenue increase in three years. The markets span DACH, Benelux, UK & Ireland, the Nordics, Central & Eastern Europe, and the Middle East. I pair strategic clarity with hands-on execution, and I work closely with boards, founders, and PE investors. I'm fluent across the entire value chain – sourcing, demand planning, inventory, distribution, and consumer engagement – and I build multicultural, high-performing teams around clear, measurable outcomes. I'm proficient in Danish, English, German, Czech, Hungarian, and Dutch, with working knowledge of Norwegian and Swedish – a practical edge across 20+ markets. Open to Chief Executive Officer (CEO), General Manager / Managing Director, and Commercial Director / CCO / VP–SVP Commercial roles in premium consumer and retail businesses operating internationally. Core expertise: General Management · P&L Ownership · EBITDA & Margin · Sales Leadership · Revenue Growth · Go-to-Market · International Expansion · Retail Operations · Omnichannel · DTC · Wholesale · B2B · Key Account Management · Franchise Integration · Organisational Transformation · Stakeholder Management · Multicultural Leadership · Change Management · Demand Planning · FP&A · Private Equity · Scale-up · Turnaround
Leading ASK Scandinavia on its growth journey to pioneer sustainable and innovative fashion, combining Nordic design excellence with a commitment to innovation and sustainability. Partnering with founders and the board to build organisational scale, operational excellence, and prepare for international expansion across DTC, digital, and wholesale channels. • Develop and implement go-to-market strategies, driving significant growth across online and wholesale channels. • Establish strategic alliances with suppliers and distributors to accelerate international expansion. • Improved operational procedures and governance to support fundraising and scaling efforts.
Provided strategic C-level advisory services to Private Equity investors and premium lifestyle brands across Europe, focusing on commercial due diligence, organisational optimisation, and strategic expansion. • Conducted due diligence on a €400M+ lifestyle brand acquisition, including organisational audit (2,000+ FTEs) and analysis of the global distribution network. • Advised premium lifestyle brands on European distribution and market-entry strategies to accelerate profitable growth. • Guided a 150-store premium retailer in redesigning its DTC strategy and retail footprint aligned with evolving consumer trends.
About ECCO: ECCO is a Danish footwear and leather accessories manufacturer founded in 1963, with a global presence of 2.200 stores, 14.000+ sales points across 90 countries, and over 23.000 employees. In 2025, ECCO recorded revenues of €1,5 billion. Role Overview: General Manager – P&L responsibility for DTC, Digital, and B2B sales subsidiaries across Benelux, United Kingdom, and Ireland. Led a team of 48 FTEs, overseeing 93 retail stores, 600+ retail staff, 400+ wholesale & key accounts (offline and online), and managing annual revenues exceeding €95 million. Served as a Director and Board Member of five ECCO subsidiaries. Key Achievements: • Organisational Transformation: Successfully merged two regional sales organisations into one cohesive unit aligned with ECCO’s One Europe strategy, achieving >20% YOY growth over three consecutive years. • Strategic Acquisitions: Acquired and integrated 37 concept stores from ECCO’s largest European franchise partner, implementing loyalty schemes, omni-channel capabilities, and e-commerce operations, driving a 25% YOY increase in DTC sales. • Digital and Retail Integration: Played a pivotal role in unifying owner-operated e-commerce and DTC teams, aligning commercial strategies, and delivering significant KPI improvements across channels. • Retail Portfolio Optimization: Enhanced ECCO’s DTC channel profitability by strengthening the performance of 93 owner-operated and franchise concept stores across the Netherlands, UK, and Ireland. • Multi-Channel Growth: Accelerated growth across retail, e-commerce, and wholesale channels, contributing to a 24% YOY revenue increase in 2023. • Key Account Management: Secured and managed high-value offline and online accounts in the Netherlands and the UK, broadening ECCO’s aspirational customer base.
Role Overview: General Manager – Held P&L responsibility for wholesale sales subsidiaries in Germany, Austria, and Switzerland, managing annual revenues exceeding €65 million. Served as a Director and Board Member of three ECCO subsidiaries. Key Achievements: • Strategic Repositioning: Executed the Central Europe repositioning strategy, focusing on customer and collection segmentation, revised trading conditions for 1,600+ wholesale and key accounts, and introduced an elevated conceptual distribution footprint and Pay-for-Performance program. • Initiated the development and implementation of a comprehensive COVID-19 support program for the wholesale account base, including members of buying unions. This initiative, collaboratively designed and executed with the buying unions, provided financial support to over 1.000 retailers during lockdowns and low-traffic periods. The program ensured healthy cash flow and optimised inventory levels, enabling retailers to recover quickly and sustainably post-pandemic. • Market Expansion: Secured and managed new aspirational key accounts in the fashion and apparel sector, enhancing the branded footprint through owner-operated and franchise concept stores.
Role Overview: Commercial Director, Global Business Development – Directed the global strategy for DTC, Digital, and B2B channels, overseeing the scoping and deployment of key initiatives in omni-channel integration, owner-operated e-commerce, retail training, B2B online platforms, digital transformation, and go-to-market strategies. Key Achievements: • Global IT & Omni-Channel Integration: Led the scoping and implementation of the DTC IT system landscape across North America and Asia-Pacific markets, driving ECCO’s omni-channel strategy development. • E-Commerce Expansion: Played a pivotal role in launching owner-operated e-commerce platforms across Asia and Europe, enhancing global digital presence. • Strategic Negotiations: Led negotiations on harmonisation of trading conditions with global and regional e-commerce platforms and digital marketplaces. • Global Retail Training: Established a global digital retail training framework and launched an online training platform, successfully rolled out across all ECCO DTC markets. • Digital Transformation: Contributed to the establishment of ECCO’s Digital division and the creation of a comprehensive digital transformation roadmap. • Market Entry Strategies: Participated in scoping and implementing market entry strategies for new South American and Asian markets.
Appointed exclusive distributor for contemporary fashion jewellery and apparel brands across Central and Eastern Europe. The brand portfolio included Dyrberg/Kern, Pandora, Ti Sento Milano and other brands. Managed sales and distribution through a network of owned jewellery stores and a broad portfolio of wholesale accounts.
Appointed exclusive distributor for contemporary fashion jewellery and apparel brands across Central and Eastern Europe. The brand portfolio included Dyrberg/Kern, Pandora, Ti Sento Milano and other brands. Managed sales and distribution through a network of owned jewellery stores and a broad portfolio of wholesale accounts.