Horsens, Central Denmark Region, Denmark
Resumé 28 years experience in sales of technical products and solutions in the field of consumer electronics via a wide and deep network to distributors, international retail chains and B2B clients - 19 years management experience, including sales management with partner sales, outreach sales and relations-based sales - Solid, documented sales results, also through challenging, extended periods of crisis in which consumers and manufacturers have been severely affected in the FMCG segment - Experienced relations builder on all levels - Ability to predict market shifts and developments and resulting sales opportunities - Great personal credibility, passion and energy – acknowledged among clients, co-workers and industry colleagues - Sales experience with multiple acclaimed Premium Brands My career in consumer electronics has been based in international, multi-cultural and commercially competitive work environments.
Selected results: Generated record turnover in 2016, 2017, 2018, by making timely prognoses, despite supply chain losses. Responsible for B2B collaboration with restaurant chain Joe and The Juice, worldwide. Established co-branding furniture design icon ”House of Finn Juhl”. Increased turnover by 65% in Denmark alone, 2016 vs. 2018, while maintaining profitability. Benelux turnover maintained, 2018 vs. 2019 with 9% profit increase. Significant turnover increase (double digits) in Germany, Austria, Switzerland. Scandinavian turnover increased by 20%, with improved profitability. Custom Install turnover increased by 42% with significant increase in profitability (double digits), 2018 vs. 2019. Europe (other markets) increased turnover by 19%, with marked increase in profitability (double digits) 2018 vs. 2019. Organisation adapted to ensure positive bottom line 2020. Responsible for Dynaudio´s support section. Contributed to increased Dynaudio brand awareness through close collaboration with marketing department.
2013 – Juni 2016, Tivoli Audio – Sales Director Europe American electronics manufacturer based in Boston, MA, USA with European office in Utrecht, Holland. Tivoli Audio is famous for unique design and performance-size ratio with ”Model One”. Products sold in over 30 countries. Reference direct to CEO. Selected results: 2013, upon my employment, Scandinavia was at index 30% - 2013 ended at index 140%. 2014, I increased sales by 70% relative to 2013 for the best results since 2009. 2015 best result since pre-financial crisis (2007). 80% of total sales directly generated and managed by me in 2015. 2016 Personally optimized distribution in multiple European countries.
2013 – 2015 2013 – Juni 2016, Tivoli Audio – Sales Director Europe American electronics manufacturer based in Boston, MA, USA with European office in Utrecht, Holland. Tivoli Audio is famous for unique design and performance-size ratio with ”Model One”. Products sold in over 30 countries. Reference direct to CEO. References: Can be provided on request
2009 – 2012, Matrixmedia A/S – Sales manager and partner Company with 7 employees founded by me with 2 partners. Sold major audio brands through both B2B and B2C to the largest Nordic partners. Matrixmedia turnover in 2011 was approximately 28 mio. DKK, plus sales rep function for Onkyo GmbH, with turnover of 26 Mio DK. Selected results: Personally generated 72% of Matrixmedia’s total sales. Negotiation of Nordic trade agreement and key account sales to largest Scandinavian retail chain, Elkjøp, Norway. Responsible for Matrixmedia’s current co-branding concept with SONY across Scandinavia. Trade agreement and sales to F-Group: first-year turnover 3.8 Mio DKK.
Tone Elektronik Owned and managed by Per Magh with 8 employees. Turnover 32 million DKK. Sales of technical audio products to Danish and Swedish specialist retail and chains. Represented brands such as Jamo, Klipsch, Mirage and Energy loudspeakers and system products. Senior Sales Manager, Denmark and Sweden International experience Tone Elektronik’s sales territories were Denmark and Sweden, introducing new brands based in the US and Germany. Attended CES Las Vegas, IFA Berlin and ICE Amsterdam, also as host/guide for clients. Involved in close negotiations with potential suppliers. Management experience Managed 5 sales staff in Denmark and Sweden. Worked closely with owner Per Magh, taking on responsibility for daily management and strategic decision making, including occasional tough and unpopular decisions that sometimes must be made. The company was successful until recession hit and sales dropped by 40%, before the company was able to generate a suitable buffer, resulting in bankruptcy. Responsibilities Senior Sales Manager, Denmark and Sweden, for brands including Jamo, Klipsch, Mirage and Energy. Responsibilities included overall business development, 5 sales staff in Denmark and Sweden and continued expansion of the custom segment (audio/video installation for homes and businesses). Arranged over 30 technical product training events with positive feedback from one of Denmark’s largest enterprises, Solar A/S.
Klipsch Group Europe Made in the USA – high end horn loudspeaker manufacturer, also known for headphones and personal audio products. Klipsch Group acquired Danish Jamo with a view to increasing sales potential in Europe and Asia, where Jamo was well known with sales channels in place. Senior Sales Manager Nordic International experience Concept sparring with other countries on development of custom solutions (audio/video installation and automation) for domestic and commercial. Participation in many international meetings on product development and adaptation to local market standards. Management experience It was not in the initial plan that I would have staff under me, but when my superior, Per Magh, was offeered a higher position, he decided that I was the only in-house candidate qualified to take over his position. This was a result of Klipsch Group’s decision to go public and create Tone Elektronik, to which my position was transferred. Responsibilities I was hired to find and develop appropriate sales channels for Jamo and Klipsch custom products at a time when they were not represented in Scandinavia. Following four months of market analysis, I formulated a strategic plan for the introduction of the products. Only one month later, Klipsch Group had a sales agreement with Solar A/S, Denmark, with advertising campaign, exhibitions, sales channels, training and quality assurance programs in place and ready to roll. Klipsch chose to sell off their wholly owned European subsidiaries and took on my boss, Per Magh, to start Tone Elektronik as distributor of Klipsch brands. My position was moved to Tone Elektronik. Select results Sales agreement with Solar A/S as exclusive supplier of custom audio products. First audio/video supplier to participate in “Modern Living” show, Herning, Denmark with great success. Sold Europe’s largest Jamo custom installation with 28 zones to residence in Aarhus, Denmark.