Michael Cohen-Dumani

CEO at MIT Make Intuitive Tech SA

Geneva, Geneva, Switzerland

About

Highly Entrepreneurial Professional combining strategic thinking and critical bias for action with exceptional results in Global/ Regional and Local positions. • Results-driven Business Leader recognized for a consistently solid track record of transformative results. Recently, led Oral-B to be the fastest P&G billion dollar brand in the past 3Y behind whitespace expansion, growing user base and share. Expert in creating and operationalizing business models for growth. • Creative and Innovative Brand Builder committed to strengthen brand equities, challenging status quo, initiating trends and disrupting innovation on business models and products. Recently created and launched the first P&G connected product – Oral-B Smart Bluetooth connected toothbrush – most awarded Product Launch in P&G in 2015 and recipient of 15 Global prestigious awards. • “End to End” Organization Integrator skilled in translating regional needs to win into scalable solution, speed to market from creation to launch and managing remote organization to execute with excellence. Areas of Expertise • Strategic Planning • Category & Brand Portfolio Management • Business Model creation and operationalization • Whitespace expansion strategy • TSR creation, P&L Management • Global Team Leadership • Inspirational Presenter, Interview Management • Global Marketing Campaign • Global Marketing Toolbox delivery • E-commerce

Experience

  • Chief Executive Officer at MIT Make Intuitive Tech SA
    Jan 2020 - Present · 6 yrs 6 mos

  • General Manager at SwitchCars.ch
    Oct 2017 - Jun 2022 · 4 yrs 9 mos

    A revolutionary approach to traditional car ownership has arrived! Switch Cars enables you to drive the car you want based on your different needs throughout the year. You create a virtual garage of your dream cars. Switch from one to the other up to 4 times per year. Everything but gas is included in your monthly subscription. Switch off when you do not need a car. For more info, visit www.switchcars.ch

  • Advisory Board at MIT (Micro Informatique & Technologies SA)
    Jul 2018 - Dec 2019 · 1 yr 6 mos

  • Procter & Gamble (20 yrs 3 mos)
    • Brand Director, Oral-B®, Global
      Sep 2014 - Sep 2017 · 3 yrs 1 mo

      Global Brand Leader of Oral-B® 2$B Manual and Power business.

    • Marketing Director, Oral Care, Global
      Apr 2010 - Aug 2014 · 4 yrs 5 mos

      Director for the 1.2$B Global Oral-B® Power Oral Care business. Global Category Innovation Leader.

    • Senior Brand Manager, Oral Care, Central & Eastern Europe, Middle East and Africa
      Jan 2007 - Mar 2010 · 3 yrs 3 mos

      Regional Leader for key P&G's Oral Care Brands in CEEMEA, including Crest®, Oral-B®, Ipana®, and Blend-A-Med®. Whitespace expansions. Innovation deployment to 100+ countries including key markets Russia, Ukraine, Turkey, Poland, Saudi Arabia, Nigeria and South Africa.

  • Events & Attractions Manager at National Basketball Association
    Feb 1996 - Jun 1997 · 1 yr 5 mos