Switzerland
Strategic communicator and experienced cross-cultural manager with 14 years at the heart of International Geneva. While I remain fully committed to my current responsibilities within International Geneva, I am actively exploring new opportunities that will allow me to broaden my impact and take on fresh strategic missions in the public or private sector. Currently serving as Head of Communications and Cultural Promotion at the International Geneva Welcome Centre (CAGI), I lead a multifaceted portfolio covering institutional communications, international visitor programmes, and cultural partnerships. My responsibilities include the management of public information desks at the UN and CERN, the organisation of thematic visits for diplomatic and academic audiences, and the design of communication tools tailored to multilateral and intercultural stakeholders. With a solid background in strategic communication, stakeholder engagement, and international marketing, I act as a connector between the international and local Geneva communities. I have successfully led the development of the organisation’s visual identity, digital platforms, editorial strategy, and public relations efforts — while fostering long-term partnerships with UN agencies, diplomatic missions, NGOs, and cultural actors. As an experienced cross-cultural manager, I thrive in multicultural environments and navigate complex institutional ecosystems with ease. Fluent in Mandarin Chinese, English, and French, and with an intermediate level of Spanish, I bring intercultural sensitivity and linguistic versatility — essential assets in today’s global and multilingual landscape. Let’s connect. 资深战略传播专家与跨文化管理者，拥有14年深耕日内瓦国际圈的丰富经验。 我始终全力以赴履行当前在国际日内瓦体系中的职责，同时也在积极寻求新的职业机会，希望拓展影响力，并承担公共或私人领域中的全新战略使命。 目前，我担任日内瓦国际接待中心（CAGI）传播与文化推广负责人，负责一个多层面的工作组合，涵盖机构传播、国际访问项目及文化合作关系。我统筹管理联合国日内瓦办事处与欧洲核子研究中心（CERN）的信息接待台，组织面向外交与学术代表团的专题参访活动，并设计面向多边与跨文化受众的传播工具。 凭借在战略传播、利益相关方关系管理及国际营销方面的扎实背景，我致力于在国际与本地社群之间搭建沟通桥梁。我成功主导了机构视觉识别系统的建立、数字平台开发、编辑战略及公共关系工作的实施，同时积极推动与联合国机构、外交使团、非政府组织及文化机构的长期合作。 作为一位富有经验的跨文化管理者，我善于在多元文化环境中开展工作，并能自如应对复杂的制度生态系统。我精通中文、英语和法语，同时掌握中级水平的西班牙语，具备敏锐的跨文化意识与语言适应力——这是当今全球多语环境中的宝贵资产。 欢迎联系交流！
- Development and implementation of CAGI’s internal and external communication strategy, including cross-cultural communication. - Organisation of events designed to foster interaction between the international community and local residents, as well as to promote Geneva’s cultural identity through visits to local landmarks and participation in emblematic events. - Coordination of themed events and cultural initiatives in partnership with Permanent Missions and Consulates based in Geneva. - Management of the Cultural Kiosks at the United Nations Office at Geneva and CERN, providing internationals and staff with up-to-date information on Geneva’s rich cultural and leisure offerings. Tickets for selected events are available directly at the kiosks. - Management of a Delegates Information Desk at the United Nations Office at Geneva and other international organizations, offering practical advice and local recommendations to delegates attending international conferences. - Organisation of presentations on International Geneva for diplomatic, academic, and cultural delegations
- Definition and implementation of the partnership strategy in line with the company’s policy. - Organisation and preparation of events across various sectors, including culture, sports, and festivals. - Proposal and coordination of high-level partnerships aligned with strategic objectives
- Coordination of communication managers across four Fnac stores and supervision of internal communication tools. - Definition and implementation of the brand’s cultural strategy in Switzerland through major public events such as the Geneva International Book Fair, Fnac Photo Marathon, concerts, and public forums. - Organisation of roadshows for renowned artists and authors. - Management of event logistics and negotiation of media planning with radio stations and newspapers. - Drafting of press releases and press kits; centralisation and handling of all media interview requests. - Production of speeches, newsletters, leaflets, brochures, and website content. - Negotiation and coordination of partnerships and sponsorship agreements. - Representation of Fnac Switzerland as official spokesperson to the national media. - Implementation and monitoring of the communication department’s budget
- Implementation of cultural activities and events in line with the monthly Fnac forums schedule (literature, showcases, technology talks, and conferences). - Definition of partnership strategies for festivals, concerts, and promotional campaigns. - Implementation of local commercial initiatives within the store, aligned with brand policy and strategic objectives. - Creation of dedicated events to promote new products and customer services. - Management of internal communication through the provision, development, and regular update of communication tools. - Participation in media planning and buying processes, as well as in the coordination of advertising production to promote local events to the public
- Management of a team of 5 assistants and 31 salespersons. - Planning and implementation of a market strategy for the Taiwanese market. - Definition of new product lines tailored to local market needs. - Negotiation with local suppliers and identification of business partners; conclusion of local distribution agreements. - Supervision of business development and sourcing activities across Europe, the USA, and Asia. - Definition of purchasing strategy to achieve turnover and margin targets. - Recruitment and training of sales staff in Fnac policies, service quality standards, and merchandising practices. - Preparation of monthly reports for headquarters.
- Planning and definition of development strategy in China. - Delivery of marketing training sessions to local distributors. - Production of market and competition surveys in the field of biotechnologie