San Francisco, California, United States
Event & Operations leader delivering large-scale conferences, outdoor festivals, destination events, and high-attendance activations managing budgets up to $2.5M. Experienced in contract negotiation, revenue generation, group sales strategy, vendor partnerships, Cvent builds, and cross-functional coordination. Known for driving attendance, optimizing client experiences, and executing seamless in-person and hybrid events.
• Co-led end-to-end planning and logistics for annual conferences, regional meetings, and member events. • Collaborated on end-to-end registration strategy and website builds in Cvent, including multi-session programming, event app configuration, and attendee communications; managed AmTrav air travel for 350+ attendees and led a 25-member registration team for on-site operations. • Directed complex, high-attendance events including member activations, community engagement, outdoor festivals, overseeing live entertainment, 25+ food vendors, permitting, and full on-site operations.
• Managed large-scale, complex full-service meetings, conventions, and events, ensuring successful delivery and financial profitability. • Negotiated guestroom block rates and catering agreements, yielding an 18% revenue increase over initial contracts, while supporting group sales and convention business. • Initiated verbal and written communication with customers and hotel departments outlining event specifics, including payment structures, room block management, food and beverage, and billing processes. • Maximized revenues and controlled expenses through effective negotiation and accurate forecasting
• Managed virtual and on-site delivery of Professional Coaching Courses across North America, the United Kingdom, Singapore, and Copenhagen. • Produced and maintained educational materials, including curriculum books, banners, and exhibition supplies, overseeing purchasing and inventory control. • Directed workplace and coaching center operations, tracking space utilization; led in-office logistics, vendor coordination, and real-time issue resolution; managed end-to-end workspace setup, equipment deployment, and staff onboarding.
• Managed conventions for large-scale tech, B2B, medical, and government association events (1,500+ attendees), including 800+ food and beverage functions. • Solicited and booked 60+ catering-only accounts in Q4 2007, contributing to an 18% increase in banquet revenue while maximizing off-peak event space utilization. • Directed specialized room accommodations for high-profile clients, including movie production crews and Major League Baseball teams. • Served as the primary liaison for all groups, managing the full event lifecycle from BEO preparation and billing setup to policy enforcement and on-site execution.