Michael Bynens

Daikin Nederland

Brussels Metropolitan Area

About

Entrepreneur with a sales/financial mindset in an industrial environment. Past physical locations: Belgium, Portugal, Netherlands and South Africa.

Experience

  • General Manager Sales at Daikin Nederland
    Sep 2024 - Present · 1 yr 11 mos

  • Daikin Europe (13 yrs 11 mos)
    • Expatriated
      Apr 2018 - Present · 8 yrs 4 mos

      South Africa Netherlands

    • Distributor Sales Manager
      Nov 2014 - Mar 2018 · 3 yrs 5 mos

      Defining strategy & targets in Jordan, Palestine, Malta, Switzerland & all intercompany sales (Australia, Asia, America) Translate strategy in marketing, sales, network and closely monitor the implementation. Practical: - Strengthen existing & further develop distributor network; aiming for long-term partnerships. - Extensive travelling to have local support for distributors. - Visit key market players and acquire projects. - Close monitoring process and implement swift and efficient counter measures. - Responsible from quotation to delivery with support of sales assistants. - Collecting & analyzing market data & competitor moves.

    • Strategic Planning
      Sep 2013 - Nov 2014 · 1 yr 3 mos

      - Using my business expertise for the Strategic Planning department in their efforts to further expand Daikin's activities in Europe, the Middle East and Africa. - Participating in the preparation and follow-up of the middle to long-term planning. - Playing an active role in a number of strategic projects such as M&A, research on potential new business fields, sales network optimization, etc. - Reporting to top management on the economic environment and the total HVAC-R market in which Daikin is active.

  • Daikin Air Conditioning South Africa (Pty) Ltd (Cape Town Area, South Africa)
    • Head Of Key Accounts, Marketing & Operations
      Apr 2019 - Sep 2024 · 5 yrs 6 mos

      Improving following teams: - Key Accounts - Business Analytics (Corporate & Sales) - Marketing - Supply & Logistics - Customer Satisfaction - Credit Control - IT

    • Sales & Corporate Planning Manager
      Apr 2018 - Mar 2019 · 1 yr

      - Drive and maintain operating profit - Close follow up and implementation of company's overall strategy - Direct link with mother company

  • Founder & CEO at Aircolor
    Dec 2015 - Dec 2018 · 3 yrs 1 mo

    We customize HVAC solutions to client's interior requirements. Within 2 years we became the leading player in the Belgian market and a reference for quality standards.