Michael Birklein

Marketing

Calgary, Alberta, Canada

About

Marketing and creative.

Experience

  • Sr. Marketing Advisor at Graham
    Nov 2022 - Present · 3 yrs 8 mos

  • Marketer at Freelance
    Jan 2018 - Present · 8 yrs 6 mos

    —MARKETING SOLUTIONS SERVICE LEVELS— END-TO-END Develop the strategy, put in place the infrastructure, and execute. This is an end-to-end marketing solution. This level is best suited for businesses that are ready to turn their marketing efforts up to 10 on the dial, or need a major refresh on current marketing activities. SELECT In this level we identify select marketing strategies and tactics and then integrate them into your overall marketing mix. This level is best suited for businesses that require specific expertise, or additional resources, to bolster their marketing efforts.  CONSULTING & TEAM BUILDING This level of service starts with an assessment of your marketing activities and resources, ultimately delivering a detailed plan on strategy, tactics, and required human resources. This level is best suited for businesses that have limited internal marketing expertise and are looking for an experienced marketing consultant to assess, organize, and launch a reinvigorated marketing structure and strategy. * Services are offered either offsite or onsite. SERVICES Marketing strategy Brand Development & Management Website development Mobile App development Video Webinar Search Engine Optimization – SEO Search Engine Marketing – SEM Re-targeting marketing Social Media Content creation E-newsletters Analytics: tracking, reporting Graphic Design Information design Presentations Printed collateral Signage Project Management Budget Oversight Team Building (Human Resources) Your marketing requirements vary depending on where your business is on its growth trajectory. The listed MARKETING SERVICE LEVELS give you insight as to what your entry point is—but don't be afraid to mix things up, I'll still get you to where you need to be. Delivering marketing solutions to grow your business.

  • Marketing @ Proton Technologies Canada Inc. at Proton Technologies Canada
    Jul 2021 - Mar 2022 · 9 mos

    Leading digital and marketing strategies, and brand 2.0 at Proton—patented producer of 'clear' hydrogen, a carbon negative (below net-zero) energy source.

  • Director, Marketing & Communications at Mainstreet Equity Corp.
    Jan 2010 - Dec 2017 · 8 yrs

    Mainstreet is a publicly traded real estate company with $2.1 billion in assets. Responsibility and Accountability: National marketing direction Manage 7-figure marketing budget Brand Manager Digital marketing and advertising strategy development Digital asset creation Website development Mobile app development Investor Relations communications Internal team communications (channels and content) SEO / SEM structure, content, reporting Email marketing content creation and campaigns Digital analytics tracking and reporting Information design Environmental graphic design including signage Direct and mentor marketing team members Source and manage third party vendors (offshore and local)

  • Co-founder & Managing Partner at ion communications inc.
    Jan 1999 - Dec 2010 · 12 yrs

    ion communications inc. - boutique marketing and communications agency in Calgary. Responsibility and Accountability: Business development Creative direction Branding Digital development Recruitment and management Print and contractor agreements and management Project management Information design Client presentations Planning and cost estimating