Michael Birk-Königs

Sales Manager (D)OOH - It Works Group - RIGHT PLACE. RIGHT TIME. RIGHT NOW.

Düsseldorf, North Rhine-Westphalia, Germany

About

Michael Birk-Königs is an experienced Senior Sales Manager in the digital advertising industry, with more than 20 years of expertise in cross-platform media campaigns, programmatic advertising and strategic client relationships. He has worked with leading media agencies and advertisers, developing integrated advertising solutions for renowned brands and media agencies across Germany and the DACH region. Currently, Michael is part of IT WORKS Group, a leading independent German media agency specializing in Public Media, specifically out-of-home (OOH) and digital out-of-home (DOOH) advertising. IT WORKS provides planning, consulting and media buying services, leveraging data-driven strategies and AI-supported tools to maximize campaign performance and visibility. Michael operates at the intersection of sales, media strategy, and consulting, managing both large-scale and agile advertising projects with precision and efficiency. He adapts quickly to dynamic environments, keeps complex projects on track and combines operational excellence with a deep understanding of client needs, ensuring campaigns deliver measurable results and long-term business value. 🧠 Core competencies: • Digital & Programmatic Sales • Cross-media Campaign Strategy • Media Planning & Budgeting • Client Development & Retention • Intercultural Team Leadership • Strong presentation & analytical skills 🗣️ Languages: German (native), English (fluent), Nederlands (basic) 🚵‍♂️ Personal interests: Passionate mountain biker and denim enthusiast

Experience

  • Sales Manager at It Works Group
    Mar 2026 - Present · 4 mos

    As an independent agency for public media, IT WORKS combines data-driven planning, innovative technology and a strong network. We place creative (D)OOH campaigns precisely where they will attract maximum attention. Our product LOCATRICS is a purchasing platform specializing in public media and combines a DOOH planning tool with the functions of a demand-side platform (DSP) and a data management platform (DMP). The platform provides faster and simplified planning and booking options for DOOH, classic OOH, and mobile. Als unabhängige Agentur für Public Media kombiniert IT WORKS datengetriebene Planung, innovative Technologie und ein starkes Netzwerk. Wir platzieren kreative (D)OOH-Kampagnen gezielt dort, wo sie die maximale Aufmerksamkeit erzielen. Unser Produkt LOCATRICS ist eine Einkaufs-Plattform spezialisiert auf Public Media und vereint ein DOOH-Planungstool mit den Funktionen einer Demand-Side-Plattform (DSP) und einer Data-Management-Plattform (DMP). Die Plattform liefert schnellere und simplifizierte Planungs- und Buchungsmöglichkeiten für DOOH, klassisches OOH und Mobile.

  • Agency Solutions Manager DACH at coliquio
    Nov 2025 - Feb 2026 · 4 mos

    Founded in 2007 and headquartered in Konstanz, Germany, coliquio is part of the Medscape Professional Network under WebMD Health Corp.

  • Senior Sales Manager DACH bei Ogury at Ogury
    Sep 2022 - Oct 2025 · 3 yrs 2 mos

    Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers precision, sustainability and privacy protection within one technology stack, built and optimized for mobile and desktop with a 100% cookie- and ID-less solution. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user-experience, incremental revenues and premium demand with Ogury’s solutions. Founded in 2014, Ogury is a globally operating organization.

  • Key Account Manager at prisma-Verlag GmbH & Co. KG
    Feb 2019 - Aug 2022 · 3 yrs 7 mos

    Sales management for print, online and mobile advertising. Responsible for clients and media agencies. Skilled in customer acquisition. Developed crossmedial campaigns for agencies and clients. Prepared annual budget agreements. Achieved remarkable sales growth and acquired numerous new clients during the Corona crisis.

  • Ad Sales Manager North Rhine-Westphalia at rtv media group
    Jan 2016 - Jan 2019 · 3 yrs 1 mo

    Sales management for print, online and mobile advertising. Responsible for clients and media agencies in North Rhine-Westfalia. Reporting to the Head of Sales of rtv media group. Skilled in customer acquisition. Develop crossmedial campaigns for agencies and clients. Prepare annual agreements.