Nashville, Tennessee, United States
Hi, my name is Michael! As the Senior Sales Associate at Guitar Center with over 10 years of experience in the music and entertainment industry, I am passionate about bringing music to life through strategic leadership and innovative marketing. Colleagues would describe me as creative, driven, and business-minded—traits that have enabled me to connect with artists on a personal level, exceed sales targets, and produce unforgettable live events. My journey from Indianapolis to New York has been fueled by a deep-rooted commitment to excellence and a passion for music. Throughout my career, I have had the privilege of spearheading marketing strategies that led to a 600% increase in ticket sales, managing multimillion-dollar sales operations at Guitar Center, and producing live music performances that consistently earned perfect reviews. Notable achievements include President's Club status at Guitar center, driving over $1 million in annual personal sales revenue, and creating engaging event experiences that attracted thousands of attendees. I am truly passionate about what I do and always strive to bring out the best in every project and team I’m part of. My passion for artist relations and excellence in music marketing fuels my drive to continually push the boundaries of what is possible in the industry. Connect with me to talk about Artist Relations, Music Marketing, Concert Production, or general industry news or updates. I look forward to connecting with you here on LinkedIn or at [email protected].
At Guitar Center, I’ve had the privilege of helping artists find the gear that inspires their creativity. Whether it’s walking someone through their first guitar purchase or discussing the finer points of pro audio equipment, I focus on creating a straightforward, enjoyable experience. Along the way, I’ve contributed to over $10M in annual sales, and what I value most is building lasting connections with my clients and helping them achieve their goals.
As an Operations Team Lead, I played a key role in supporting the store management team by driving efficiency and ensuring a smooth, organized operation. I led by example, coaching and mentoring team members to foster a positive, productive work environment. My focus on organization helped streamline inventory management, product logistics, and merchandising projects. Whether training associates or managing daily operations, I prioritized clear communication and teamwork to ensure everything ran efficiently and that every customer received an outstanding experience.
As a freelance musician and sound engineer, I’ve developed a strong blend of creativity and business strategy. I’ve performed at high-profile events, managed all aspects of booking and logistics, and executed live sound for performances with audiences in the thousands. With hundreds of performances under my belt, I’ve built a reputation for delivering consistently high-quality shows while ensuring smooth event execution. Beyond performing, I’ve led my band’s branding and marketing initiatives, from designing merchandise and building websites to creating and executing social media ad campaigns on platforms like Facebook, Instagram, and TikTok. By analyzing campaign data and adjusting strategies in real-time, I’ve been able to drive audience growth, increase engagement, and build lasting relationships with fans and clients. Whether it’s crafting a cohesive brand identity or managing logistics for large-scale events, I bring a detail-oriented, hands-on approach to every project. My focus is always on delivering a seamless experience that connects people with music, both on stage and behind the scenes.
🎸 Sold over $2.5 million in revenue in just under three years 🎸 Earned “President’s Club” status - $1 million in annual sales at over 34% margin 🎸 Contacted 80+ prospects per day and followed up with existing customers 🎸 Managed a portfolio of over 1000 leads and ran sales campaigns for various products 🎸 Offered professional advice to customers and encouraged them to try new gear 🎸 Adapted to new systems including the implementation of Salesforce and transitioning to work-from-home procedures
At Bluebird Nightclub, I was focused on creating experiences that people would remember long after the night ended. Spearheading a marketing strategy that increased ticket sales by 600% was thrilling, and what drove me was the energy and excitement that filled the venue during every show. I loved tapping into creative promotional tactics that got people talking and brought new faces through our doors. Collaborating with artists and booking agents was about business combined with creating magic on stage. Seeing the venue packed with enthusiastic fans, knowing I played a part in that, was incredibly rewarding.
🥂 Transported, setup and operated full bars to single-handedly serve as many as 500 people for a single event 🥂 Organized liquor room inventory and improved inventory processes in order to minimize unused product 🥂 Developed a set of proposals to moderate seasonality and employee turnover and presented the ideas to ownership