Michael Berg

Channel secures performance! Create a better digital world with F5s Application Delivery and Security Platform.

Zürich Metropolitan Area

About

As a Cross-Functional Sales Leader and Channel Expert, I am known for my expertise optimising sales and creating new business opportunities, leveraging business and technical acumen to generate solutions for complex issues. I specialize in championing strategic initiatives to deliver effective results, participating in critical decision-making processes while working proactively with cross-functional teams to drive competitive advantage. With a strategic mindset, I am committed to cultivating exceptional client relationships, meeting their needs and expectations at every step. As an experienced and goal-oriented professional, business owners know they can rely on my ability to provide exceptional service, resources, and methods to meet ever-changing objectives and ensure compliance with all regulatory requirements, based on my expertise in the following areas: Strategic Planning Business Development Account Management & Growth Solution Selling Continuous Process Improvement Connect with me today to find out how I can apply my skills and knowledge to help you reach your company objectives!

Experience

  • F5 (Muri, Aargau, Switzerland · Remote)
    • Senior Director Channel Sales
      Dec 2025 - Present · 8 mos

      Helping our organisation to strive with best in class Channel. And, creating a better digital world by securing Applications anywhere.

    • Director Channel Sales
      Jan 2021 - Dec 2025 · 5 yrs

  • Vice President, EMEA Channel Sales at SonicWall
    Apr 2017 - Dec 2020 · 3 yrs 9 mos

    I was recruited by the Executive Leadership team to lead the design and delivery of required structures on backend, territories, employees, sales processes and changing sales stories, and channel development. I built and manage a high touch channel team, high performance sales engine, and all related structures, working directly with customers to meet their needs. • Drove business to increase profitability, establishing new routes to market and implementing successful model for MSSP and Telco Sales. • Managed distribution channel and restructured SonicWall’s approach and requirements to meet client needs of EMEA territory effectively. • Cultivated strong partner relationships, implementing Working Partner Programme with outstanding requirements and benefits, and 4500-member Partner Enablement Model in EMEA.

  • Channel Director at Silent Circle
    Aug 2015 - Jan 2017 · 1 yr 6 mos

    Secure Encrypted Communication, Voice & Text Smartphone Hardware, Software and Communication Services Government, Enterprise, SMB and Private User enabled I developed contractual terms, an operational model, and a product, pricing, and margin model for two-tier channel marketing. I engaged key regional distributors and VARs, negotiating mutually beneficial contracts. • Prospected, engaged, and trained key regional distributors and VARs with security and mobile device experience; developed and implemented selection process and negotiated distribution agreements. • Developed and implemented working forecasting and vendor-managed inventory model, special price authorisation, and shipping and debit processes.

  • Sales Manager at OnYourMap
    May 2015 - Jul 2015 · 3 mos

    Indoor and Outdoor Geo-Location Software as a Service Projects

  • Regional Sales Director DACH / VP Project Management at ASBISc Enterprises PLC
    Mar 2013 - Dec 2014 · 1 yr 10 mos

    Regional Sales Director DACH / Strategic Project Management for Asbis EMEA business 1) Lead internal projects to improve together with Regional Vice Presidents and Country Managers, as well as central team: a. Net Working Capital utilization b. Reports & systems to track & improve profitability at right cash utilization c. Unify business processes & develop and roll-out new Business Rules for purchasing & inventory management 2) Secure current business & restructure market approach of own brand smartphone, tablet and other products in DACH region a. Restructure team & develop new sales approach b. Capture & resolve customer issues and re-open sales channels c. PR and channel marketing campaigns d. Find & hire new Country Manager to restart successful business in the region e. Relocate company location from Munich to Dusseldorf