Michael Benedict

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Dar es-Salaam, Dar es Salaam, Tanzania

About

Experience

  • Digital Account Manager at The Recording Academy

  • Social Media Manager | Content Creator at Wasafi Media
    Jan 2021 - Present ยท 5 yrs 7 mos

    Took social platforms from few followers to over 10M+ across Instagram, TikTok, YouTube, Facebook & Twitter. Produced and hosted high-impact interviews with global stars including: BreM Berish (CEO of Luc Belaire, friend of Jay-Z), Ro_mi (American singer/actor), Magixx & Boy Spyce (Mavin Records, Nigeria), Khaid(Nigeria), Dax (Canada), Stonebwoy (Ghana). Built content calendars, handled scheduling, engagement, and analytics for platform growth. Served as the lead admin, ensuring brand consistency and creative voice across all social touchpoints. Developed original video concepts and reels that reached millions of views. Bridged African talent with global artists by coordinating virtual interviews and exclusive content.