Michael Behr

Business Development Manager @ M.T.O Apparel | B2B, Retail

Sydney, New South Wales, Australia

About

With over a decade of experience in business-to-business (B2B) and retail sectors, I specialize in developing tailored solutions for consumer products, with a focus on sustainable supply chain practices. As Business Development Manager at M.T.O Apparel, I collaborate with clients to design custom uniforms that align with their brand values while prioritizing comfort and style. Leveraging a Certified Sustainable Supply Chain and Logistics Professional (CSSCLP™) designation, I integrate sustainability principles into operational strategies. My career has been dedicated to fostering client relationships, optimizing product offerings, and driving business growth within retail and wholesale environments.

Experience

  • Business Development Manager at M.T.O Apparel
    Oct 2025 - Present · 9 mos

    From Hi Vis to corporate uniforms, we offer you unique, custom designed apparel that represents our clients individual brand values. We work with your team to create a uniform they want to wear that is both fashionable and comfortable. You can choose from our range of products or we can work with you to design a customized uniform. We also offer support with warehousing and an integrated customized ordering system.

  • Retail Area Manager at Noone Imagewear
    Jan 2025 - Oct 2025 · 10 mos

    As Area Manager, I oversaw operations across multiple campus retail locations, managing staffing, performance, and daily workflows to ensure consistent service delivery and operational excellence. I led strategic forecasting and executed stock orders aligned with academic calendars and school growth projections, maintaining inventory accuracy and availability throughout each term. My role involved planning and maintaining optimal stock levels, conducting regular and year-end stock takes, and reconciling discrepancies to refine replenishment strategies. I also collaborated with design and merchandising teams to implement the development and launch of new academic and athletic product ranges, tailoring offerings to meet the specific needs of each school community

  • Wholesale Sales Manager at Stanbel Pty Ltd
    Aug 2022 - Apr 2024 · 1 yr 9 mos

    Licensed wholesale and retail distributor specializing in premium lifestyle brands, including iconic brands Calvin Klein and Tommy Hilfiger. Operates e-commerce, stand alone and multi-brand retail stores and provides high-quality, branded clothing through wholesale channels, serving a diverse customer base and retail partners with a focus on iconic fashion and contemporary style. Professional Experience: Served as National Key Account Manager for the licensed distributors of Calvin Klein and Tommy Hilfiger, overseeing all aspects of account management and sales growth nationwide across apparel, accessories, and footwear. Successfully built and maintained strong client relationships, ensuring alignment with brand standards and objectives. Directed product selection, range planning, and the presentation of collections through both showroom experiences and virtual platforms. Focused on sales forecasting, stock management, and operational efficiency to optimize product availability. Worked closely with cross-functional teams to drive results, consistently surpassing sales targets and delivering exceptional outcomes for both brands.

  • Key Account Manager at Trendline Africa Pty Ltd
    May 2020 - Jul 2022 · 2 yrs 3 mos

    An external sales solutions agency partnering with leading brand houses to manage all key account responsibilities. Specialized in diverse brand partnerships across footwear, luggage, leather goods, and uniforms, including chefs' and front-of-house uniforms for restaurants and hotels. Professional Experience Served as an External Sales Key Account Manager for various brand houses, including footwear, leather bags and accessories, customized chef's clothing, and hotel uniforms. Managed key accounts, driving sales growth and maintaining strong client relationships across multiple product categories. Directed product selection, range planning, and the presentation of collections through both on-site settings and showroom platforms. Developed and implemented tailored sales strategies to expand business opportunities, ensuring optimal product availability with effective stock management and forecasting. Collaborated with cross-functional teams to streamline operations and consistently exceeded sales targets, delivering outstanding results for each brand house.

  • The House of Busby Pty Ltd (Full-time · 8 yrs 3 mos)
    • National Sales Manager
      Aug 2015 - Apr 2020 · 4 yrs 9 mos

    • Key Account Manager
      Feb 2012 - Jul 2015 · 3 yrs 6 mos

      The House of Busby is a leading specialty and fashion distributor and retailer, known for bringing premium brands like Guess, Aldo, Call it Spring, Steve Madden to market. The company specializes in branded apparel, luggage, footwear, and handbags, with a mix of licensed manufacturing and brand importation to serve diverse consumer markets. Professional Experience: As National Sales Manager, I led the entire sales cycle, managing key accounts and driving revenue growth nationwide. I played a vital role in product buying, carefully selecting ranges and negotiating with suppliers to meet both market trends and customer demands. Strategic planning was a key focus, including sales forecasting and demand planning, which helped ensure optimal product assortments and effective inventory management. I streamlined stock control processes to maintain efficient turnover, avoid shortages, and minimize excess inventory. Within the sales function, I presented product lines in both showroom settings and virtual platforms, ensuring an engaging and effective experience for clients. Collaboration with cross-functional teams was central to improving operational efficiency, enhancing product flow, and delivering exceptional customer experiences. My efforts consistently exceeded sales targets and achieved broader business goals.