United States
3x CMO with a five-year CAGR of 114%. 15-year track record of helping innovative consumer brands become category leaders, from high-growth startups to Fortune 50 companies. Fulfilled by developing teams that combine art and science to deliver excellent results. Work featured in The New York Times, Fortune, CNBC, Fast Company, and more.
Led all marketing and communications teams, building Sword from a single product company to the leading global platform for using interactive AI to deliver health and wellness care at home or on-the-go. Resulted in a valuation increase from $2 billion to $3 billion in 24 months despite a down-market. • Grew revenue more than 300% while also achieving cash flow positivity and without increasing marketing budget • Evolved company’s go-to-market strategy, including competitive positioning and product launches, resulting in a 70% win-rate against competitors • Rebuilt team of 40 to increase talent level, optimize the structure, and increase global footprint • Recognized as #3 fastest-growth health services company on the Inc. 5000 and featured by CNBC, Fortune, and more
Built marketing operation that helped Alto become the nation’s leading digital pharmacy, through revenue growth and category-leading innovation in product and customer experience. • Key leader in driving 400% revenue increase, to more than $1 billion ARR • Developed marketing strategy to maximize both direct user acquisition and referrals, contributing to >300% increase in customer acquisition rate • Built a highly-efficient and scalable team and media mix, combining brand and performance tactics, that helped put the company on path to profitability, through test-and-learn structure • Grew the company’s brand into top-tier visibility, including profiles in WSJ, Fast Company, Fortune, and #6 on the CNBC Disruptor 50 list
Led all marketing and creative functions through full business model transformation that returned the company to growth and consistent annual improvement in cash flow. • Drove a return to growth for the first time in five years, with a 74% improvement in bottom-line performance and multiple years of double-digit revenue growth • Built new functions like in-sourced customer service team and trend forecasting, while optimizing an internal creative operationwith a photo studio that produced up to 40 pieces of content per day • All while reducing the overall marketing budget by 17%, non-performance marketing costs by 67%, and reducing the size of the marketing team from 34 to 19
Hired by founder Allison Johnson, previously head of marketing communications at Apple, to lead engagements with high-growth startups in a model that combines venture capital, consulting, creative agency work, and serving in embedded interim executive roles. • Served as interim CMO for a top financial technology startup, driving an annual growth rate of over 800X and resulting in over $300 million in financing raised at an exponential valuation increase • Led engagement with Venmo to increase growth and virality while also integrating with PayPal post-acquisition • Delivered large increases in growth rate for multiple consumer products through a mix of performance marketing, e-commerce and wholesale retail strategies