Los Angeles, California, United States
🎯 Director, Influencer & Creator Marketing | Entertainment Partnerships Strategist | Brand Storyteller Who's Actually Lived It Ever wondered what happens when a TV host becomes an influencer marketing director? Plot twist: Magic. ✨ I'm the connective tissue between creator economy brilliance and brand partnership strategy. Currently leading influencer marketing and entertainment partnerships at e.l.f. Beauty, where we're not just selling lip gloss—we're crafting cultural moments that dominate timelines and beauty aisles alike. The Real-Talk Resume: ✨ Launched Fenty Skin across African markets (because Rihanna's vision deserves global stages) ✨ Transformed Nordstrom Beauty teams into digital sales wizards via micro-influencer strategies ✨ Orchestrated Super Bowl campaigns and entertainment activations at Anheuser-Busch ✨ Generated 450K+ revenue through community-first marketing on Betsey Johnson's national tour ✨ Hosted primetime TV (Music Choice, AXS TV, Miss USA) and founded MicahJesse.com My Superpower: Seeing opportunities through dual lenses—creator authenticity meets corporate strategy. I don't just bridge worlds; I build highways between them. Current Obsessions: ✨ Entertainment-first marketing that makes brands unmissable ✨ Creator partnership structures that feel like family, not contracts ✨ Community building strategies that spark movements ✨ Content strategy that converts viewers into believers ✨ Campaign development rooted in cultural relevance The Philosophy: Bold disruption + kind-hearted execution = Authentic connections that convert. This isn't just my approach to digital marketing—it's how I show up in every brand partnership, every influencer collaboration, every cultural moment we create.
e.l.f. Beauty includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and rhode
As a seasoned Influencer Marketing and Talent Partnerships Specialist with a proven track record at Anheuser-Busch, I specialize in driving brand visibility through strategic influencer collaborations, product placements in top film and TV shows, and integrated marketing campaigns that generate significant media value. My expertise lies in creating impactful campaigns that resonate with audiences and elevate brand presence across various platforms. I have successfully managed influencer marketing campaigns for iconic brands such as Michelob ULTRA, Stella Artois, and Cutwater, achieving notable media value and enhancing brand equity. My ability to build strategic relationships and execute innovative marketing strategies has been instrumental in driving consumer engagement and brand awareness. Proficient in digital marketing tools like CreatorIQ, PowerBl, and Asana, I leverage consumer trend analysis, brand strategy development, and SEO techniques to optimize brand visibility and engagement. My approach is data-driven and focused on delivering measurable results that align with brand goals.
As a National Beauty Stylist at Nordstrom from January 2020 to February 2022, I spearheaded the development and execution of over 50 virtual and in-store beauty events, which collectively generated $225,000+ in annual revenue. These events achieved a remarkable 98% customer satisfaction rate, with an average of 45 attendees per event. Additionally, my strategic social media management efforts resulted in over 500,000 engagements, surpassing the department average with a 35% higher conversion rate. My contributions to sales, teamwork, and customer service were notably recognized with the prestigious Nordstrom All-Star award in September 2020.
Awarded All-Star September 2020 - top sales, teamwork and exceptional customer service
Partnered with leading brands to amplify events through best-in-class event production, influencer marketing, and social media content creation. Client roster included American Express, Maven/General Motors, Betsey Johnson, Macy's, and PepsiCo. Specialties include content production, influencer marketing, event marketing, paid media, earned media, live event services, and in-house consulting. Delivered strategic marketing campaigns leveraging influencer-led content to enhance brand visibility and engagement across multiple platforms. Proficient in optimizing social media strategies for maximum reach and impact through creative storytelling and data-driven insights.