Asheville, North Carolina, United States
As an award-winning impact communications strategist and certified coach and facilitator, I founded Big Mountain Impact to help organizations and leaders define not just what they stand for, but how they live out their purpose. With two decades of public and private sector experience and an MBA from Columbia Business School, I partner with organizations to foster intentional leaders, cohesive teams and authentic communication that builds trust, credibility and lasting impact. Throughout my career working to address critical issues—from climate and health to equity and opportunity—I've crafted meaningful communication strategies, facilitated transformative retreats and uplifted teams and leaders through professional coaching, trainings and speaking engagements. As an active member of the Fractional Sustainability Leaders Collective, I bring executive-level expertise to organizations on a part-time basis, offering strategic communications leadership without the need for a full-time hire. Previously at Golin, I served as the go-to purpose expert for industry leaders like LEGO, Dow, PepsiCo, Sierra Nevada and Wells Fargo. Prior to that, after working in the government and renewable energy sectors, I directed sustainability communications for Walmart and spearheaded marketing communication strategies for Environmental Defense Fund’s Clean Energy and Global Clean Air programs for nearly a decade. Beyond my core focus on team and leadership development, adaptive facilitation and strategic communications, I have comprehensive experience with stakeholder engagement, team and campaign management, thought leadership, public affairs, content marketing, public speaking and expertise in navigating the complexities of ESG certifications and impact reporting. Regarding media relations, I have a proven track record of placement in a wide variety of media, such as the NYT, WSJ, Guardian, WashPo, FastCo, NPR, TIME, Vox, USA Today, Axios and Grist. In addition to an MBA focused on Social Enterprise, I've earned a BA in Psychology from Southern Methodist University, ICF-accredited Certified Professional Coach certification from the Center for Coaching Certification, ICF-accredited High Performance Team Coaching certification from Erickson Coaching International and Facilitator Masterclass certificate from the Facilitator School. I received the Austin Under 40 Award for Energy, Mobility & Transportation in 2019 and have served on the Texas League of Conservation Voters, SXSW Eco Advisory and Explore Austin Boards as well as the Blue Horizons Project Community Council.
As an award-winning impact communications strategist and certified coach and facilitator, Mica Crouse founded Big Mountain Impact to help organizations and leaders define not just what they stand for, but how they live out their purpose. With two decades of public and private sector experience and an MBA from Columbia Business School, she partners with organizations to foster intentional leaders, cohesive teams and authentic communication that builds trust, credibility and lasting impact. Mica offers coaching, consulting, training and facilitation services, including board retreats, strategy sessions, stakeholder meetings, outdoor team-building activities and more, with the option to embed within organizations as a fractional sustainability leader on a part-time basis—guiding communications strategy and leading execution. Learn more at www.bigmountainimpact.com and schedule time to connect at https://calendly.com/bigmountainimpact/connect
A REBOOT isn't just a reset; it's a regenerative leadership experience crafted for impact leaders seeking calm in the midst of chaos. Through transformative retreats, tailored events, immersive workshops and professional coaching, leaders gain practical tools to stay centered on what matters most. REBOOT helps leaders align actions with values, redefine success and shift from reactive to proactive, regenerative approaches that unlock their unique potential. It’s an opportunity to reconnect with nature, build meaningful relationships and define personal success strategies to truly thrive—personally and professionally.
Led and served as an ESG and sustainability subject matter expert for global clients - ranging from Wells Fargo, Allstate, Dow and PepsiCo to LEGO, Sierra Nevada, Ferrero and Berry Global - to build and execute integrated communications campaigns that drive positive impact by influencing culture.
• Led 360-degree, multi-channel communications strategy for corporate sustainability team • Orchestrated successful, virtual Sustainability Milestone Summit at 2020 NYC Climate Week • Among others, led company's landmark regeneration commitment announcement, including new zero-emission and nature goals - secured 1k+ stories and earned social reach of 52M+ • With Digital team, revamped corporate sustainability messaging, creative, website and deck • Pitched, secured and prepared c-suite executives for top tier, thought-leadership events • Directed proactive traditional and social media activities as well as responses to breaking news – securing earned media in leading outlets like WSJ, NYT, FT, FastCo, Axios, Bloomberg • Collaborated internally across teams and externally with key press, PR agencies and allies
• Led multi-channel, marketing communications strategy for international, 70+-person initiative – built strategy, brand, team, processes, budget and content from the ground up • Directed media outreach, social media activities, message testing and impact measurement • Developed concise, compelling content, including messaging, speeches, reports and visuals • Collaborated internally across programs and externally with key press, donors and allies
• Led multi-channel, marketing communications strategy for national, 50+-person program – built strategy, brand, team, processes, budget and content from the ground up • Oversaw a 7-person communications team, including professional development training • Directed proactive traditional and social media activities as well as responses to breaking news – securing earned media in top-tier outlets like WSJ, NYT, MSNBC, NPR, Politico, Vox • Produced compelling messaging, stories, visuals and all digital and print marketing materials • Developed and grew social media platforms: Energy Exchange blog and @EDFEnergyEX